McDonald’s Claims More Territory with 1000 Locations in 2010
(AP, 2009, November 11, par.1-3)
McDonald’s already operates 32,000 restaurants in 100 countries. Meanwhile, the restaurant chain said it planned to rehab the inside and outside of 2,300 restaurants next year, about half of which will be in Europe. The dual efforts, along with other construction plans, will cost about $2.4 billion.
(AP, 2009, November 11, par.4-6; Yousuf, H., 2009, November 13, par.3)
“Today’s market conditions have accentuated our strengths,” said McDonald’s CEO Jim Skinner. “The time is ideal for us to further differentiate our brand and grow market share. We are determined to keep stretching our business, increasing traffic and becoming more relevant to a growing number of customers around the world.”
(Yousuf, H., 2009, November 13, par.4-5)
The Oak Brook, Ill.-based company also said it will spend $2.4 billion to “reimage” the exterior and interior of 2,300 existing McDonald’s “to be more modern, more comfortable and contemporary.” It intends to do this by improving the seating, lighting and decor and adding double-lane drive-thru stations “where it makes sense to improve speed and convenience,” said a Heidi Barker, a McDonald’s spokeswoman.
(Yousuf, H., 2009, November 13, par.6)
Source links:
http://www.forbes.com/feeds/ap/2009/11/12/business-specialized-consumer-services...
http://money.cnn.com/2009/11/12/news/companies/McDonalds/index.htm?section=money...
http://theretailsector.wordpress.com/2009/11/14/mcdonalds-claims-more-territory-...
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- jmsrmy
- added this
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Welcome to your McWorld.
Yikes!
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what a waste of everything. time, energy, resources and property. disgust and disdain.
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Yeah , I am in Chicago and have been watching the local renovations over the summer. I couldn't help but think of the waste. I mean out of the five stores I have seen re- modeled , the only noticeable change was the entire building was demolished to move a few inches over to make room for the new drive threw.
This is one company the world could do with out.






