The paint-less Coca-Cola would save Earth one can at a time

y took so much time?

Sleek! I like it.

WOW BIG NUMBERS YES WILL MAKE A GREATE HELP TO CONSEVATE OUR PLANET HEALTY

Now if we could just get them to use natural products in their recipe again instead of those Corn Syrup derivatives and other evil sweeteners.

nice looking can! LOL'd at the Jon Ive and Steve Jobs joke.. lol

"150,000 people were laid off today when Coca-Cola's ink plant was shut down. It provided the ink for it's pop can labels. But once again hippies prove they don't care about people's livelihoods ...just the planet."

I approve of the design and concept, but I really wish people would just stop drinking coke.

brilliant

Now this is a good idea. Beer cans would look hot like that, too.

Let me get a Big Mac meal and a diet coke please?

I'm all for natural looking stuff. None of this slick artificial mixed collors. Brushed metal, pewter, glass!
Hey, we used to pay a few pennys extra for the bottle of pop then got our pennies back when we returned the bottles.
Mom kept the cardboard six pack container near the coat hooks, on the floor, when you finished the pop you rinsed out the bottle and stuck in the container and on your way out the door to the store you picked it up returned it to the front of the store and got your refund.
Incentive. Just like Aldi's grocery carts: you get your quarter back when you return it to it's proper place!
If everyone would be accountable for their share we could save the world ,without spending millions of dollars on the mess(es) we wouldn't make!

This is A damn good idea with far reaching applications and possibilities. Shop at Costco and you won't have to concern yourself about Coke!!!! Pepsi is better in my opinion but they both are bad for your health, but how many products these days are really good for your health anyhow...
And as an after thought, why are they singling out *Coke?? Aren't most all cans without paper labels painted in one way or another????

It is clever.

*devils advocate*
What about the jobs that are produced by painting coke cans?
Is this move not a nightmare for some large paint producing company?
How many people would be put out work to switch to this design? And, does the environmental impact outweigh the need for those jobs?

SO GET IT DONE! We won't miss the eye searing red anyways

This is amazing! And beatiful. I can't believe this wasn't thought of sooner. Way to go, Coke!

yeah right, like that will happen

if they do this, i will buy coke everyday and get diabetes for the environment.

how about coke-less coke?

as in no more. now that's a healthy change i'd like to see.

this is a really good idea. we should start selling now.

really neat idea. but i wonder if all of the fine print would still work.... not to mention there needs to be a barcode in order for it to be recyclable....

Coke is crap regardless of the can. Why people get so excited about a soda can without caring what is inside and how it got there is beyond my comprehension.

http://www.zmag.org/zspace/commentaries/2690
Stop stealing India's water!

I hope they do make this style can, because I love Coke and it is damn sexy.

Or you could kill two birds with one stone by doing yourself AND the Earth a favor... don't drink coke at all.

DO IT!

This is brilliant.

probably a little bit safer for the teenagers, behind the school gym, to smoke out of.

I still love classic glass soda pop bottles.. nothing beats the taste.

The can is just plain sexy... (laughs)

Thats actually kinda cool. Go for it coke, you have my blessing. :)

or just stop drinking soda

The red Coke can is certainly part of their brand, but I think that Coke would have no problem overcoming this small change. I don't care if the Coke can is red or metallic colored. Heck, if they jump on it before any other brand, they can easily rebrand their color(s) as metallic, natural, and environmentally friendly.

The only hindrance might be on how to differentiate cans for regular, diet, and caffeine free Cokes.

The embossing to be done before the metal is rolled.

While beautiful, the design doesn't take into account a lot of the regulations about including ingredients on the product as well as a bar code for scanning it for purchase and stock maintenance.

In the end, they'd have to produce a sticker with that info which would defeat the purpose to begin with.

I buy bottles almost always. This should be an interesting item for beer makers too.

i want to fuck that can .

This is a great idea. Even if coke would switch this to thier "diet coke" or even "coke zero" look, it would significantly reduce energy use. And I'm sure it would save coca-cola from spending excess money on paint. It would sit well with "green" people and maybe bring more jazz about thier products. I hope they see this idea and seriously do this.

although i hate most of the things that represent coka cola... i gotta give them a job well done for that...most def get the nod from the pot smokers association of high-land...keep it easy and jolly good bud PEACE
http://cronicdiaries.blogspot.com/

I just submittted the article to Coca Cola Co. website - let's keep our fingers crossed!

i dont think the embossing is possible on a pressurized aluminum cylinder, but that doesnt eliminate the point. maybe, less paint? i dont know. how about drink water?

great idea.

The only thing "green" about this is the the money they will make from idiots that think this will "Save the Earth". I have traveled all over this planet, a very beautiful World in which we all live in. America has to be the best place of all, or at least as nice as any other place on this Planet. I like Diet Coke.

Mmmm, how conventionally modern this new look will be if utilized. "Why not?" I say, we've got nothing to lose!

I think they look neat.

Another thing Coca-Cola could do is start using real sugar again instead of high-fructose corn syrup.

This is awesome!

Looks fucking cool, I rather have this then that red shit.

Good idea, more companies should be trying to produce environmentally friendlier products.

Though this took far too long to happen, it's hard to be upset about this design plan coming into production. Hopefully many other companies will follow suit (perhaps other coca cola brand too, please?) in due time.

Looks chrome. We're truly going into the future!

I doubt coke would ever do it. They couldn't (or wouldn't) afford to lose their signature red color. It's what defines them. Capital over the earth. Sad but true.

All of these wonderful ideas to conserve energy and our environment, yet companies rarely implement them. Being eco-friendly is good for business becasue everybody loves an eco-friendly company. I'm very hopeful Coke will see this as a win-win.

I don't drink pop, but it would be nice for a company as large as Coca Cola to use this design. It might send a signal to other corporations and promote responsibility.

I know, I know, that's too much to ask for.

this is dumb but i dont care

Soo cool.

This design would go very well with Diet Coke cans.

Why are we so wrapped up in the aesthetics of a f*cking coke can? It shouldn't have any paint for the mere fact of less toxic paint and reducing energy. I hate how visually inclined we are. All we care about is how it looks in our hand when someone sees us from across the street. They should have done this a long time ago, and once we found the risks with aluminum, not used it because of the health issues involved.

I love this idea, the look is slick and I am sure that if more people were prompted to see this they would love it too :) I wonder if the Coca-Cola Company knows about this?