Community | January 22, 2010 | 0 comments

Not All Web Sites Are Created Equal

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NankinYP
Editor & Publisher has been sold, and its new owners plan to shift the focus out of the newsroom and towards business and technology in the industry. They've even shut down the popular newsroom blog, where journalists, editors and other industry insiders could hold discussions on how the industry is struggling and evolving. But YPNation contributor Genevieve Long is troubled by this decision:

"From a business angle, it is only natural to seek a niche on the Internet. McIntosh might think they can do this by taking the tech-business savvy angle and backing off on newsroom action. Yes, of course that makes sense--E&P's audience of mostly journalists, editors, and publishers never set foot in a newsroom.

The decision-makers at McIntosh might benefit from checking out a recent study by the Pew Research Center's Project for Excellence in Journalism that illuminates just how important the information that comes out of newsrooms is to the public. And thus, how important the life of the newsroom is to industry professionals. In fact, the newsroom and economic survival go hand-in-hand.

Among the most key findings of the study was that the majority of new information comes from traditional sources, and that new media, with which the new E&P is so enamored, plays only a limited role in disseminating information."

Read more: http://bit.ly/6BFtMJ
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