Launching a Business: A Case Study
source: http://CoopRatings.com
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YPNation's Megan Linebarger talks to the creators of Zazu, "the smartest damn alarm clock."
"It is the brainchild of four young entrepreneurs, all under the age of 25, who despite busy schedules and school obligations have taken on the daunting task of launching a company. If the name sounds familiar, it's because it happens to be the same name as the famous bird from "The Lion King," who serves as King Mufasa's assistant. Associating their product with a friendly and relatable character was important in branding the company.
The core Zazu team* consists of Aaron Gerry, Punit Shah, Praful Mathur and Marc Held. Shah is what some may call a serial entrepreneur. This is his third startup. His other two companies - Boston Book Works and CoopRatings.com - were both learning experiences, helping him to perfect his skills as an entrepreneur. While he no longer works on either venture, CoopRatings.com, a service where students can rate their co-op experiences, is still up and running. Held, Zazu’s Chief Technology Officer, won the National Cyber Defense Award this past year and teaches an Android development class at Northeastern University--as a sophomore."
Read more: http://www.ypnation.net/launching-startup-case-study
"It is the brainchild of four young entrepreneurs, all under the age of 25, who despite busy schedules and school obligations have taken on the daunting task of launching a company. If the name sounds familiar, it's because it happens to be the same name as the famous bird from "The Lion King," who serves as King Mufasa's assistant. Associating their product with a friendly and relatable character was important in branding the company.
The core Zazu team* consists of Aaron Gerry, Punit Shah, Praful Mathur and Marc Held. Shah is what some may call a serial entrepreneur. This is his third startup. His other two companies - Boston Book Works and CoopRatings.com - were both learning experiences, helping him to perfect his skills as an entrepreneur. While he no longer works on either venture, CoopRatings.com, a service where students can rate their co-op experiences, is still up and running. Held, Zazu’s Chief Technology Officer, won the National Cyber Defense Award this past year and teaches an Android development class at Northeastern University--as a sophomore."
Read more: http://www.ypnation.net/launching-startup-case-study
