Community | August 04, 2010 | 0 comments

All That Glitters is Not Golden: Ageism and TV Ratings (They Hope I Die Before I Get Old) - Baseline Intelligence

source: http://www.baselineintel.com/research-wrap?detail/C8/all_that_glitters_is_not_golden_ageism_...

Image
jamesluk

http://www.baselineintel.com/research-wrap?detail/C8/all_that_glitter...

Veteran TV Executive Jim Romanovich reflects on the shortsightedness of Wall Street's failure to consider the 55+ age demographic in its marketing focus.
  1. groups:
  2. tags:
    Wall Street,  Spending,  Age,  Senior Citizens,  3 more
  3.     
    |

0 comments // All That Glitters is Not Golden: Ageism and TV Ratings (They Hope I Die Before I Get Old) - Baseline Intelligence

top videos