Job Opening
Join the team at Current.
Current Media is the fastest growing cable network in history. Our Emmy-award-winning team delivers in-depth exploration of the world's most important and entertaining stories to an engaged and interactive audience on-air and online. We are committed to providing our influential adult audience relevant content with the most integrated and immersive multi-platform experience possible.
Current Media has smart, dedicated teams in New York, Los Angeles, San Francisco and Europe, and is now viewed in more than 70 million homes worldwide.
- Department
- Sales & Marketing
- Position
- Director, Affiliate Marketing & Promotions
- Location
- New York, NY or Los Angeles, CA
- Description
Location:
Los Angeles or New York City
Department:
Marketing
Position Type:
Full Time
Reporting To:
Senior Vice President, Marketing
Description:
The Director of Affiliate Marketing & Promotions is responsible for strategy and executing affiliate cable and satellite marketing partnerships and promotions for the network, the website and the resulting shows, products and initiatives. Candidate will be responsible for securing marketing and promotional partnerships that align and further the promotional and tune-in exposure of the Current Media brand. In addition, this role requires a seasoned director who will work closely with the Vice President of Affiliate Sales to assist in the renewal and increase of Current Media cable and satellite distribution relationships. Must have experience with planning and executing cross-platform initiatives.
The Director will need to work across departments – creative, media, digital, legal, ad sales, programming and affiliates. This position requires a full understanding of the legal and fulfillment needs for promotions. Candidate is able to manage partner expectations while keeping Current Media priorities and needs in mind.
Responsibilities:
* Lead the development of strategic and innovative multiplatform initiatives to generate affiliate subscription revenue and partnership opportunities (includes programming integration, co-promotions and local market avail sponsorship opportunities).
* Identify and evaluate key marketplace trends; seek opportunities for Current to create relevant affiliate partnership and co-marketing offerings
* Partner with Research to continually develop compelling case studies and positioning
* Provide leadership to Affiliate Sales on emerging online and television industry and advertising trends, technological capabilities, VOD and competitive practices
* Work with programming to strategically develop local sponsorship opportunities/programming events according to calendar and client needs
* Manage all company promotional activities, including sweepstakes, contests, watch-and-wins, and related incentives to promote tune-in and consumer engagement.
* Work with creative team in effective execution of initiatives to be delivered to Affiliate Advertising Sales, and Programming/Marketing as necessary
* Continually evaluates and adjust affiliate sales marketing strategies and plans to meet changing distribution business landscape, related channels and local market needs.
* Develop Affiliate road show presentation strategy and messaging plan; liaise internal teams to implement
* Be responsible for planning, monitoring and submission of budget
* Balance client goals and requests against the Current brand lens
Requirements:
* Bachelors Degree; advanced degree preferred
* Minimum 5 years of experience in affiliate marketing or promotions within entertainment and media, preferably at a cable network with established industry contacts.
* Demonstrated leadership skills to manage deals cross-function and cross-platform
* Superior analytical skills; ability to interpret numbers and research into meaningful conclusions and/or recommendations
* Extensive multi-media experience with strong understanding of current digital and interactive marketing tactics
* Knowledge of the on air/television production process
* Strong leadership & interpersonal skills
* Ability to influence change and manage deadlines and priorities across organizations
* Excellent presentation skills and ability to communicate effectively to diverse and varied audiences include advertisers and partners
* Detail-oriented but also able to function well in a fast-paced, dynamic, team environment
- If you're looking for a rewarding opportunity, a great work environment, and the chance to earn a competitive salary and good benefits, please email your resume, cover letter and salary history to affiliatesalesjobs@current.com. Please include 'Director, Affiliate Marketing & Promotions' in the subject line of your email.
- We are an equal opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, age or disability. We assure you that your opportunity for employment with our Company depends solely on your qualifications.
- Principals only please. Recruiters and agencies, please do not contact Current's hiring team. Please do not contact Current's hiring team regarding other services, products or commercial interests.
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