Obama takes campaign to the virtual streets of 'Burnout Paradise'

This is a great idea. It just shows how willing Obama is to reaching to every American, in any way possible. Kudos to the Obama campaign!

way to go OB4M4.........its all about 3lectronics

It truly is great that video games are being accepted as another entertainment medium equal to film and music, as a lot of people believe VG to be only for kids, but I do agree with a lot of the comments here. A LOT of gamers, especially on the 360, are idiots.

This is the stupidest, most ridiculous thing I have ever heard! Is there really no scrap of dignity left in our political system?

In 2012, look for a candidate to be one of the characters. Perhaps Palin in a hunting game?

I totally like the idea of thinking outside the box - it's exactly where we need to go.

Congrats to Obama / Biden and his campaign staff for this. This is not more of the same ol' sh#t!

It's a new world - fear it or embrace it, you decide!

He is going everywhere with this campaign, even the nonphysical..

Obama really knows how to immerse himself into the youth vote. The more places you see his face, whether in the real or virtual world, the more likely you are to be motivated to vote and feel more comfortable with him.

SWEET, awesome angle and great snap shot !

I love all the Obama haters on this thread bashing this move. They are all just jealous that McCain's camp didn't think of this. I mean, McCain did invent the Blackberry, so I'm surprised he didn't come up with this idea as well...lol.

And this buy wasn't just for the 360 community. It will be widely reported (like it was here) to all of us who don't play online games, and it will make Obama look current, relevant and at the leading edge or things. Which he is. Face it haters...this is brilliant.

If you've played Call of Duty 4 recently, you probably noticed an increase in OBama clans with BAMA or OBMA as clan tags next to their gamertags.

that my friend is amazing

wow.. like gamers especially people that play gta4... care about politics while theyre playing.. or even about voting in the first place..

its good to see we are finally taking videogames as a serious medium. if people are willing to put advertising dollars into a game, they must respect its audience as a major segment of society. the 18 to 32 vote will most likely decide this election.

BTW...xbox live has/had a voter registration program built-in to the dash. After register, you can download obama or mccain gamer pics lol

A lot of my games, especially the sports ones have in-game ads. Even this baseball games from 2 years ago that I popped in recently, the ad system in and around the stadiums still work and feature ads from today! Just a few weeks ago I saw an ad for the debate on the fence in left field!

Now there's thinking outside the Xbox. (Or inside?)

I think obama has really done something that was thinking outside of the box and shows how he will do that as president.

is there going to be an achievement if you crash into it or something?

Obama deserves a sticker for thinking outside the box. Major kudos to him.

People shouldn't bash him for being creative and trying to reach out to a new fan base. After all, what is one of the most popular pastimes amongst the fan base that Obama is not only targetting, but that actually have the ability to vote?

ads are everywhere now, even on video games? but i think its smart, to reach out to another group of people

It's this creativity, this embracing of technology, that is taking Obama straight to the top.

But he has it in the bag....

Awesome! If McCain shows up I'm going to do a sign-smash into his billboard while in showtime mode!

I feel old, I never knew something like this was possible. Are all 360 games playable online? Kudos Obama Camp on coming up with this one.

Now, now. My Husband is a pretty cool guy, likes video games...they're not all burn-outs...tho most might not be old enough to vote! Points for creativity...always impressed with the Obama Campaign.

Burnout players are probably not the voting bloc he should be reaching out to, they'll probably vote against him just to spite him.

Shit, I can scarcely think of any online games that have an intellectually acceptable userbase.

Especially not on the 360, jesus. Someone will probably scream the n-word over and over again in their mics as soon as they see the ad.

Talk about reaching out to a new block of voters!

NIIIIIIICE!