Barcelona FC: Beating Real on the Pitch Is Only Stage One...
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- JFunnell
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FC Barcelona is one of the biggest and most successful football clubs in the world. For Chief Marketing Officer Lander Unzueta, branding of the club is key, and Unzueta is a driving force behind the club's recent push to be a global entity.
In this interview, you will find out:
* How innovative market strategies impact a global brand
* How to manage marketing goals with growth in mind
In this interview, you will find out:
* How innovative market strategies impact a global brand
* How to manage marketing goals with growth in mind
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- groups:
- News and Politics, Entertainment, Videos, MeettheBoss
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- tags:
- Football, Marketing, Barcelona, Real Madrid
