VC2 Top Contenders US | September 11, 2006 | 26 comments

Lifeblood

vintagefroofroo
Xray Animation/Sony Ericsson
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    VC2 Top Contenders US,   VC2 on TV,   VCAM,   Sony Ericsson Walkman Phone VCAM
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    VC2 Top Contenders US VC2 on TV VCAM Sony Ericsson Walkman Phone VCAM
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26 comments // Lifeblood // Video

  • TissueCleaner
  • ole2
    • 0
      ole2  
    • Needs to be tightened but good job!

      Check out my new ad.

      Opposable Thumb

      I wish I could do animation. I hate working with thumbs!!!

    • 5 years ago
  • gtdavis1
  • archiecheer2
  • RicksFlicks
    • 0
      RicksFlicks  
    • This is good but could be a lot better if the beginning was tightened up. The strong point is obviously the graphics. Its a tad long for a commercial so you might want to trim it some. Over all well done. What do you think of the new Mountain Dew add "Happy Birthday"?

    • 5 years ago
  • Wildfire775
  • red_sheep
  • Zoll
    • 0
      Zoll  
    • Nice work! Exciting! Crack Design has it; shorten the coffee and your golden. Other than that its superb!!!

    • 5 years ago
  • Aiksino
  • Crank_Design
  • stateofgrace
  • ajstuart
    • 0
      ajstuart  
    • i like the x-ray part, very nicely done. did you do it 3D? i think the first part coule be tightened up a bit, the darkness is a bit out of no where. but i gave a greenlight. keep it up and let me know what you think of my spot, i welcome comments:
      link

    • 5 years ago
  • manglade
  • kistner
    • 0
      kistner  
    • This could be a sleeper. It keeps climbing. I like the idea, it's fresh, it's catchy. All it needs is a few finishing touches. A great ad!

    • 5 years ago
  • nfashion
    • 0
      nfashion  
    • great concept. the sound needs improvement. it's tough to understand the background noise in the beginning. the transition from background noise to rock music could be smoother and likewise from rock music to heartbeat. Maybe if you layer the sounds and use crescendos and decrescendos to transition. i'm not sure the sound is linked to the animation like it should be...i think the pulsing phone should vibrate and ring before the animation takes you down the arm and back to the outside world. perhaps my internet connection is causing a delay, not sure. overall, it's strong in concept and visuals. reworking the sound could knock this one out of the park.

    • 5 years ago
  • jgee
  • DanPersons
    • 0
      DanPersons  
    • Can easily be trimmed down without losing its ambiance -- that effects sequence is the core of the piece anyway. You've got the goods, in any case, so a GL from me.

      Shameless Plug: Please check out my latest pod, LLOYD KAUFMAN crosses that line. Thanks!

    • 5 years ago
  • oliveoyl
  • bigscout
  • spiderlegs
    • 0
      spiderlegs  
    • Interesting concept and visuals. An illustration of how much mobile technology has penetrated our lives. Our phones have become an extension and expression of ourselves. Deep. Very cool.

    • 5 years ago
  • Denman
    • 0
      Denman  
    • awsome special effects. I think the big insight here is that your inside world can be completely different from your outside world. I would just stick to this. Thus the heart pumping phone was unnesasy (for me). But I loved the dinner noise etc.

    • 5 years ago
  • kistner
  • berryblonde
  • ThePrinciple
    • 0
      ThePrinciple  
    • I think this would make an even better spot if it were cut to a 30. Alot of the coffee stuff at the beginning could be shortened, IMO.

      Visuals look great. Cool spot.

    • 5 years ago
  • mediasets
  • ifalcon
    • 0
      ifalcon  
    • Wow! Love the animation. The whole concept is super cool, too. This phone is the center of your life and your passions. Unlike anything else up on current right now. Good work.

    • 5 years ago

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