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Interesting to read the technical feedback, but this is a big idea that shines even without fluff.

I like the idea and the rawness of the production, but think you should cut to a tracking c.u. of the paper as he lays out the objects -- I can't really see what those things are.

The music is great. It stays in your head long after the video is over. Something I think any advertiser would find enticing. The ad makes you think, the music carries you along the path. Subtle but thought provoking

Congrats on having a sleeper success!

there is such a simple truth to this ad: coffee, dog walk, keys, etc. everyone can relate.

Congratulations on the steady climb up the ranks!

enter your post here Simple, yet thoughtful and creative. Great music; and it fits well with the concept.

I like the concept, and the music goes well with it. I think where you laid objects on the sheet can go much much faster, and jump cuts would be great for that scene. I think this spot can easily be under 30 seconds without feeling rushed and still make the point come across very well.
Plus, when the camera pans up to the window/sun, try a cross-dissolve to alleviate the harsh cut, unless that cut is exactly what you wanted.
GL

It's good to see this one climbing the charts. It's a sleeper hit.

the band is great! i went to their site. everyone should check it out. i still love this ad. it has so many possibilities.

Absolute Genius! The concept and music are both fresh. I checked out the band and they are wonderful. You owe it to yourself to see this band on myspace and youtube.

Also, if you liked the little snippet of music, make sure to check out the band's website, www.arizonatheband.com. They're also on myspace and they rock the bee's knees.

Thanks to everyone for the kind words and great suggestions. There is a great community growing over here at Current. Right now were trying to figure out how to make the objects clearer and more easily identifiable. Hopefully, a new versions will be up soon. Thanks again.

Love the home movie feel. Great musical accompaniment. Cool concept. Tough to make out the objects, but cool because you see something new everytime you watch it.

very nice concept. the artist formerly known as prince would be proud. great music choice, too! only one suggestion visually: the lines representing the "digits" could be a bit darker.

It's a clever spot. Simple but makes you think

Arty. Conceptual. Very cool.

I keep coming back to this one. It has a rawness and a purity that I really like. No gimmicks. I think it's great.

great idea, nice surprise. GL

Very creative. Took me a few times to catch on to the objects, but I was intrigued enough to stay with it until I figured it out. Great job!

Very creative. Took me a few times to catch on to the objects, but I was intrigued enough to stay with it until I figured it out. Great job!

Very creative. Took me a few times to catch on to the objects, but I was intrigued enough to stay with it until I figured it out. Great job!

This one really draws me in. I've watched it several times today.

Well, yes, of course, the best commercials are not immediately understood. They require you to pay closer and closer attention with each viewing to get the full gist of the subject. I watched 3 times to get it and then a 4th for pleasure. Any advertiser were be pleased with that result, huh?! Excellent music, too.

great idea, great music, Too bad you couldn't see the objects better

Good job guys!

Very well composed. Artistic, simple. I love the flow of it. Wish the individual objects were bigger or closer for better viewing, but that's an easy fix once green lighted. I look forward to seeing more of this one!

can't decide what i think about this one. i think it was done well - nice and cinematic - but i'm not sure it really sells the product that well.

I also thought it was a cool idea. simple concept. allways the best. The shot was too far away for me to see what the objects were. I had to watch it twice. The first time I thought that the paper roll was sposed to be the camera side of the phone??? and I was still trying to hold onto that thought long after you started laying down the objects. The pan up was also unnesary for me and would cut this into a 30. I thought the sign off was very cool. cool. Greenlite.

Very creative.

simple, poetic, this spot has a purity to it that to me is the best of viewer created content, great music and a fresh idea done by hand, i really enjoyed your spot.