Current TV to Capture the Bonnaroo 2007 Culture
June 19, 2007
Current TV to Capture the Bonnaroo 2007 Culture with Customized Content for Closed-Circuit Programming and Comprehensive Coverage of Bonnaroo On-air and onsite at Bonnaroo, June 15 - 17, 2007
SAN FRANCISCO, June 12, PRNewswire
Who: Current TV, the fastest growing cable network in cable history that covers today's music world and lifestyle unlike any other network
What: In a groundbreaking partnership with the Bonnaroo Music & Arts Festival, Current TV will produce and present closed-circuit programming of customized content at the sixth-annual music festival, in addition to airing comprehensive coverage of Bonnaroo all weekend long on-air on Current TV.
In Current TV's innovative, pioneering fashion, the network is heading to Bonnaroo to cover everything the festival has to offer.
Current@Bonnaroo will feature an array of exclusive coverage and viewer-created content highlighting the moments, stories and characters that define the spirit, culture and community of fans at the largest outdoor music festival in the nation.
Current TV has a daily connection with this audience on-air and will tap into them to cover their Bonnaroo experiences from their points of view.
Current@Bonnaroo's four production crews and "The Current Fix" music host Douglas Caballero will roam the festival grounds -- from backstage to the campsites to Bonnaroo's 100-acre entertainment village -- to capture the culture of the fans coming together at Bonnaroo 2007.
No other network covers music culture like Current TV, which -- with its involvement at Bonnaroo -- is the first cable network to create customized content for programming at a music festival.
When: Friday, June 15 -- Sunday, June 17, 2007
Where: ON-AIR: Comcast (channel 107 nationwide); DirecTV (channel 366 nationwide); Dish Network (channel 196 nationwide); AT&T U-verse (channel 189 nationwide); Time Warner N.Y. (channel 103); Time Warner L.A.. (channel 142); Sky (Channel 193 UK & Ireland); Virgin Media Cable (channel 155 UK & Ireland) ONSITE: On the JumboTron at Bonnaroo, located on a 700-acre farm in Manchester, Tennessee.
Source: Forbes.com
http://www.forbes.com/prnewswire/feeds/prnewswire/2007/06/12/prnewswire200706121516PR_NEWS_B_WES_LA_LATU126.html