English Muffin-maker guards `nooks and crannies'
source: http://news.yahoo.com/s/ap/20100614/ap_on_bi_ge/us_baking_wars_trade_secrets
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Chris Botticella knows the secret to those "nooks and crannies" in Thomas' English Muffins — the way they cradle butter and jam, and after a good toasting, produce just the right crunch.
It's a secret that the muffins' makers have gone to great lengths to protect over 75 years, allowing it to rack up $500 million in sales annually of the toaster treats.
The company says only seven executives know all three parts of its winning formula for making the muffins — including how much dough to use, the right amount of moisture and the proper way to bake them.
http://news.yahoo.com/s/ap/20100614/ap_on_bi_ge/us_baking_wars_trade_secrets;_yl...
It's a secret that the muffins' makers have gone to great lengths to protect over 75 years, allowing it to rack up $500 million in sales annually of the toaster treats.
The company says only seven executives know all three parts of its winning formula for making the muffins — including how much dough to use, the right amount of moisture and the proper way to bake them.
http://news.yahoo.com/s/ap/20100614/ap_on_bi_ge/us_baking_wars_trade_secrets;_yl...
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