infoMania | May 07, 2010 | Comment on this video (8)

TV Loves Apple

Conor_Knighton
Host Conor Knighton looks at television's love affair with Apple products from the iPad to the iPhone to the iMac. From the iTools on "The Insider" to the casts of your favorite comedies, everyone is drinking the Apple-flavored Kool-Aid.

infoMania is a half-hour satirical news show that airs on Current TV. The show puts a comedic spin on the 24-hour chaos and information overload brought about by the constant bombardment of the media. Hosted by Conor Knighton and co-starring Brett Erlich, Erin Gibson, Ben Hoffman, Bryan Safi and Sergio Cilli, the show airs on Thursdays at 10 pm Eastern and Pacific Times and can be found online at http://current.com/infomania/ or on Current TV. And make sure to check out our facebook profile for special features at http://facebook.com/infomania.
  1. groups:
    Tech,   Comedy,   On Current TV,   Videos,   6 more
  2. tags:
    News,  Current TV,  Comedy,  Technology,  31 more
  3. credits:
    Conor_Knighton Starring, Conor_Knighton Writer, jplunkett Writer, more
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8 comments // TV Loves Apple // Video

  • christophsullivan
    • 0
      christophsullivan  

    • Hate to rain on the parade, but Apple pays for a lot of it, but not all. They do pay for 30 Rock, House (which has about nine others), and I don't know about the others. But Apple doesn't pay for all of the scripted/reality TV placement. The talk shows/news shows they don't pay, but scripted TV and characters typically are payed by Apple.

    • 2 years ago
  • Luis_Moreno
  • funkspiel
  • UtopianSky
    • 0
      UtopianSky  

    • Apple is easier to report on than any other hardware tech company:

      1.) Apple really does make good stuff, so it's not just "kool-aid" or propaganda. Good hardware, good design, good software.

      2.) They have a VERY narrow product line- just a few products, and minimal variation within each product, so it's easy to describe something new. Take a look at how many laptops HP, Dell and sony make: dozens from each company. Apple only makes three laptops, and three desktops. No confusion, it's easy to pick one.

      3.) Apple creates the fanfare by being secretive about products before launch, and holding huge events when they are launched. The other companies realy need to start adopting that marketing technique. Just about everyone knew about the iPad long before launch, but only techies know or care about Microsoft's Natal or Surface.

    • 2 years ago
  • livingart
  • ozoneocean
    • +2
      ozoneocean  

    • Ahhhh... I'm not so sure there isn't some relationship between Apple and the media exposure. The products aren't actually that marvellous that it would be believable that those media outlets love showing them THAT much.
      Maybe Apple doesn't directly pay for anything, but perhaps it's about advertising agreements or privileged access to their whatever media retail system Apple has going, free samples of selected products to media executives... and so on.
      That sort of stealth promotion is an old, old, old,OLD game, and very dirty.

    • 2 years ago
  • thedez
    • 0
      thedez  

    • Exactly the kind of coverage that would turn me off to Apple products. Not to mention that all these media outlets are releasing apps for the device, creating a HUGE conflict of interest.

      Thank you for doing this piece.

    • 2 years ago
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