LoveLife | August 05, 2009 | 4 comments

Would You Support the Regulation of Photoshopping?

source: http://shine.yahoo.com/channel/beauty/would-you-support-the-regulation-of-photoshopping-495590/

Image
lordsbassman
Twiggy quips that Olay’s Definity range is her “secret for brighter-looking eyes” in a new ad campaign for the company’s antiaging line, but the 59-year-old model’s strangely wrinkle- and blemish-free skin suggests that other covert operations might also be at work. At least that’s what one governing body in the U.K. thinks. In what’s poised to be the biggest uproar yet over the ongoing issue of Photoshopping in mass media, members of the British Parliament are calling for a ban on digitally altering ads aimed at children under 16, and disclosure of these modifications in ads aimed at adults, reports Jezebel. The house’s more liberal types have even gone as far as to recommend compulsory “media literacy” lessons to teach kids that such images should not be viewed as realistic portrayals of beauty. Seeing as how government legislation on advertising encroaches on free-speech territory, we’re curious whether similar regulations would ever fly stateside—and furthermore, if they did, would you support them?
  1. groups:
    Art and Style,   Art,   Fashion,   LoveLife,   2 more
  2. tags:
    Photoshop,  Olay,  Twiggy
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4 comments // Would You Support the Regulation of Photoshopping?

  • St_Alia_10191
  • heybruno
    • 0
      heybruno  

    • What you can do with just good lighting and makeup will provide results that can equally be seen as misrepresentation of reality.

      Trickery in ads has been around forever, Photoshop just made it accessible to non-industry people. I believe media literacy and education in general are better bets for not perpetuating these images as ideals of beauty.

    • 3 years ago
  • abbym0308
    • 0
      abbym0308  
    • Image

    • I think it's something that we should strive for, but of course it couldn't happen over night. The industry would have to slowly reduce the amount of retouching done so as not to startle consumers. I mean, it's taken years for this kind of modification to finally be considered a problem in regards to representing the female image. That's because the degree to which it happens now came over time so as to seem normal and go unnoticed by the majority of us. And if we were suddenly to stop seeing any retouching of photos in ads, it would be a shock.
      Also, I don't think it needs to be regulated by the government, but instead should be a responsible change brought about by the industry.

    • 3 years ago
  • lordsbassman
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