Harvard launches clothing line
source: http://nymag.com/daily/fashion/2009/08/harvards_new_fashion_line_the.html
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- emmaboswood
- added this
Harvard University, one of the most famed sets of learning in the world, has branched out into fashion, signing a ten year deal with Wearwolf Group, a big clothing manufacturer.
But it won't be the standard Uni merchandise, like sweatshirts with HARVARD emblazoned on the front, and nor will the University's colors feature heavily in the designs. It's an actual clothing line to be sold (eventually) world wide, based on pictures of students from the '60s. And so far it's only menswear. And it's a little 'trendy'.
Why are they doing this? Is Harvard secretly broke? Want to shake up their image? Will Yale respond in kind?
But it won't be the standard Uni merchandise, like sweatshirts with HARVARD emblazoned on the front, and nor will the University's colors feature heavily in the designs. It's an actual clothing line to be sold (eventually) world wide, based on pictures of students from the '60s. And so far it's only menswear. And it's a little 'trendy'.
Why are they doing this? Is Harvard secretly broke? Want to shake up their image? Will Yale respond in kind?
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- groups:
- LoveLife
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- tags:
- LoveLife, Harvard, Art and Fashion, menswear
