Guerilla Marketing

All I could say while watching this pod was... this is the future... and these are the people that are ahead of the rest... THIS IS WHERE IT'S GOING! I am absolutely amazed by their work..

i only wish i could of thought of it first.

simply brilliant.

I hate de OLD marketing.

I like the new new new new new marketing and the new way to touch*//

Brilliant! Smart! Fun!

The idea of rewiring advertising funds into something I personally think is positive, public street art, is intriguing, but then theres something in me that fears this is and ugly extension of the arms race in advertising. Traditional ads become so saturated and meaningless they have to move in to your physical environment, like la dispensa, or in to your social circle via viral/guerilla marketing. I try not to be a completely impractical purist about these things, artists obviously need food on the table to do their work, but I have trouble deciding how I feel about this.

Our generation is already totally enamored with pop-culture. Our conversations too often revolve around the last commercial or reality show personality. The last thing our consumerist society needs is for marketing to become even more intrusive and provocative than it already is. Public installations of interactive, avant-garde pop art is a great concept, but La Despensa is blurring the line between art and advertisement. Yes there is an art to marketing, but marketing is not about expression, it's about selling. Art comes out of a striving, and a suffering, marketing does not.

I support this 100%

nice work. theres nothing better than taking something which is normally an irritating nuisance and turning it into an outlet for creativity, entertainment, AND profit.

I absolutly adore this pod. It's very encouraging to know that people have a desire to make the marketing world CREATIVE!

Another great piece by Josh. The pod seems to be capturing the new marketing movement - the movement toward ambience marketing and its ability to attract attention to itself. I like how the pod shows a number of projects so that the audience gets a sense of what ambience marketing really is. Also, the surfer surfing in the park is pretty hilarious. The creative directors really know what they are talking about - in terms of nuances between seeing marketing and experiencing marketing.

Nice piece Josh.

Looks like youre doing alot of interesting work in Europe!

cheers,
JON.
theradblog.com

Awesome!! Can I do this here? Really great pod, no wonder this is on TV, I definitely enjoyed seeing the creative directors not only explain what they do but also to see it happen. This type of 3D marketing is really innovative and this pod really captured how unique and new the company is!

This is Great!!! Is the future.

I LOVE MADRID

I'm currently majoring in international marketing... I can't wait to show this video to my professor, he's going to flip his sh*t!

THIS IS HOW WE SHOULD MARKET CURRENT!

quite cool
check out the sal a la sopa video at
http://www.youtube.com/watch?v=6lqWXczqgig

i feel like it's our generation who is thinking up these great and innovative ways to be in everyone's face. take current for example...

very cool! They're definitely making me see marketing as an art.

Now this is the kind of advertising I can support. Great pod!!