Campaign strategy simplified: Money, messaging and mobilization

Tonight on ‘The War Room’ we’ll be joined by DNC Chair Debbie Wasserman Schultz who will give us the scoop on the three campaign M’s: money, messaging and mobilization. With Citizen’s United and Super PAC’s in full swing, cash is pouring in hand over fist shaping the message, mobilizing potential voters and influencing the national campaign more than ever.

So how is this effecting Mitt Romney and President Obama’s campaign strategies as we move into the general election? For Romney the sweet taste of victory is paired with the overwhelming smell of cash. CNN reported that Romney spent a total of $76.6 million, setting a record for most money spent on a campaign. It’s more than Ron Paul, Rick Santorum and Newt Gingrich spent, combined.

Jennifer Granholm will talk with Wasserman Schultz on everything from what, if anything, Obama is doing to stop the influence of big money in this presidential race to the real influence donors have over the candidate receiving their money.

And we’ll take a close look at some of Romney’s mega-donors. Julian Robertson, billionaire and founder of the hedge fund Tiger Management, has given Romney $2.25 billion; Ken Griffin of the hedge fund Citadel, who’s worth over $3 billion, has donated over $1 million; and then there are the prominent Mormons and billionaire hotel heirs Richard and Bill Marriott, who have also each donated a million dollars to Romney.

So what are the perks for these super rich donors? You’ll find out  tonight. Tune in at 9/8c to Current TV.