Pro-Obama ads, pro-Romney ads — countless and compelling, they’ve been all over our newsfeeds. Political ads can often be hot and heavy. But ‘ad-ing’ to the conversation are the recent comedic and satiric viral videos starring politically minded celebrities.
Enter Sarah Silverman. Silverman is certainly no stranger to the viral-video world. She was the star of the pro-Obama piece “The Great Schlep” in 2008, which encouraged Jewish elders in Florida to vote for Barack Obama. The piece was funded by the Jewish Council for Education and Research.
And it doesn’t stop there. Fast-forward four years later and the comedian is the notorious star of several more satiric political videos. Here’s a recent one on voter ID laws:
Sharing Silverman’s limelight is Samuel L. Jackson and his recent video “Wake the F*ck Up.” Another one of JCER’s projects, they’ve married Jackson’s in-your-face appeal with a direct and comedic approach to inform the public why we should “wake the f*ck up” and vote for Obama.
So how do these viral videos appeal to and affect the highly coveted population of young voters? Chad Rochkind, a senior strategist and researcher at Synthesis Corp., helped produce the video ”The Great Schlep,” and he is joining Jennifer Granholm in “The War Room” to talk about the viral political video phenomenon and what his experience has been.
Also joining the show tonight are experts Karl Frisch and Cheryl Contee to talk about the political news of the day. Granholm will talk about voter fraud with Republic Report contributor Lee Fang, and political scientist Sam Popkin will give us his thoughts on the upcoming debates. Tune in to “The War Room” tonight at 10E/7P.