John Aristotle Phillips, CEO of Aristotle, an organization that helps campaigns organize donations by text, says savvy campaigns will benefit not just by raising money, but by spinning donor relationships into a broader network. Of text donations, Phillips says, “It’s helpful to the campaign. It’s not just the money, it’s the indication of support.” Phillips explains that large numbers of small donors will help establish a network campaigns can rely on. This election cycle, he says, donations by text “might be unsurpassed” as an organizing tool.
