ASDA launched 13 piece ethnic line...
source: http://www.dailymail.co.uk/femail/article-1213302/Asda-launches-Asian-clothing-ethnic-fashio...
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Supermarket chain Asda today launches an Asian clothing range, thought to be the first collection of its kind available on the High Street.
The clothes, part of the George at Asda line, are a response to demand from the supermarkets' ethnic customers for affordable authentic clothing.
The 13-piece collection includes sequinned embellished salwar kameez (traditional suits), khurtas (tunics), dapata (scarves) and churidar (slim leg trousers).
Read more: http://www.dailymail.co.uk/femail/article-1213302/Asda-launches-Asian-clothing-e...
Asda collaborated with a team in India to design the clothes and is made with authentic Indian material.
The store received input from a panel of customers and says the styles are suitable for all cultures, not just Asian customers, but is expecting to see a high demand before the Eid Islamic holiday on September 20.
Prices start from £7, with a complete suit for £26. Fiona Lambert, brand director at George, said: 'We are extremely proud to be launching the UK's first mainstream range of traditional Asian clothing.
Read more: http://www.dailymail.co.uk/femail/article-1213302/Asda-launches-Asian-clothing-e...
The clothes, part of the George at Asda line, are a response to demand from the supermarkets' ethnic customers for affordable authentic clothing.
The 13-piece collection includes sequinned embellished salwar kameez (traditional suits), khurtas (tunics), dapata (scarves) and churidar (slim leg trousers).
Read more: http://www.dailymail.co.uk/femail/article-1213302/Asda-launches-Asian-clothing-e...
Asda collaborated with a team in India to design the clothes and is made with authentic Indian material.
The store received input from a panel of customers and says the styles are suitable for all cultures, not just Asian customers, but is expecting to see a high demand before the Eid Islamic holiday on September 20.
Prices start from £7, with a complete suit for £26. Fiona Lambert, brand director at George, said: 'We are extremely proud to be launching the UK's first mainstream range of traditional Asian clothing.
Read more: http://www.dailymail.co.uk/femail/article-1213302/Asda-launches-Asian-clothing-e...
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- groups:
- Art and Style, Upstream, Fashion
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- tags:
- Fashion, Ethnicity, ASDA, bettyfilous
