Upstream | October 16, 2009 | 7 comments

Tories evade election laws with ads on Spotify

source: http://www.marketingweek.co.uk/tories-ready-spotify-campaign/3005609.article

Image
FreshPlastic
Those crafty chaps at Tory HQ have found a cunning way to get around UK election laws that would prevent them from airing party ads on TV and radio. And that way is... Spotify!

Yes, Dave and the boys will be buying up advertising spots on the Swedish music streaming service (y'know they also have non-Swedish music, it's not just ABBA, The Cardigans and Ace of Base!)

Even more cunningly, they're intending to target the adverts based on the location of the listener - doing this on a postcode basis. Quite a clever way of highlighting local issues - which tend to strike a chord with the electorate more than national and international ones.

Only flaw in the plan is that Spotify, although popular with many, is hardly a mass market medium.
  1. groups:
    Upstream,   Webmash,   Odd News
  2. tags:
    Politics,  Upstream,  Advertising,  David Cameron,  5 more
  3.     
    |

7 comments // Tories evade election laws with ads on Spotify

  • simonle
  • super_ally
  • Malekkai
    • 0
      Malekkai  

    • Having that churning nincompoop Cameron and his shoddy policies show up in the middle of my play-list would sooner move me to homicidal rage than understanding.

      Bloody Tories, there's a time and a place, this isn't it.

    • 2 years ago
  • stupidy
    • 0
      stupidy  

    • My grandmother told me about the last time the tory/nazi party were in government. would you UK people want to have the riots and the pole thing again?

    • 2 years ago
  • richjm
    • 0
      richjm  

    • Considering the backlash against Jonathan from Spotify, surely advertising on the services it the last thing you want to do if you're courting popularity?

    • 2 years ago
  • Gavinbedford
  • richjm
    • 0
      richjm  
    • Gavinbedford:

      Problem is, it probably suits Spotify. They get publicity and money out of it and the chances are the other political parties will want a piece too... meaning more cash.

    • 2 years ago
more from Upstream:
from the community

top videos