Brutal French ad on human rights in China wins award — but judged too violent for broadcast
source: http://www.google.com/news/url?sa=t&ct=us/4-0&fp=487c0973a44bb945&ei=rap8SMXlHaO2yQTJ4bTCCg&...
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- goldenways
- added this
"After the Olympic Games, the fight for human rights must go on," reads a caption in each ad.
The ad campaign denouncing human rights violations in China, commissioned by Amnesty International's French branch, was turned down after the group judged it too violent — yet it is attracting attention online after winning a prestigious advertising industry award.
Amnesty International-France commissioned a print ad campaign meant to run after the Olympics from TBWA advertising company's French division and allowed TBWA to submit the ads to the Cannes Lions Awards, one of the industry's leading events. The ads garnered a bronze prize in the Public Awareness Messages category in late June.
However, these were preliminary versions of the ads that Amnesty in the end decided against running.
"We didn't feel comfortable with the proposed visuals, which were perhaps too violent," said Sylvie Haurat, spokeswoman for Amnesty International-France. "But the message — that the fight goes on — we support that 200 percent."
The images, once posted to the Cannes Lion site, quickly circulated on blogs, attracting heat from some Chinese users on sites like Anti-CNN.com.
TBWA declined to comment on the aborted campaign. Haurat said Amnesty International-France does not have any upcoming advertising campaigns planned geared specifically toward China, but that their work on human rights in China would continue.
London-based Amnesty issued an open letter to the Chinese government on July 8, one month before the start of the Olympic Games, calling for China to release political prisoners, stop detaining peaceful protesters, abolish the death penalty, publish statistics on executions, and lift restrictions on journalists.
China pledged to improve its human rights record and allow unrestricted access to journalists as part of its bid for this year's games, which it was awarded in 2001. Even some leading dissidents who had been jailed for their activism supported the bid, saying the Chinese people would benefit by opening up their country to the event.
But critics say a crackdown on protesters in Tibet earlier this year shows China has not lived up to its pledges.
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- groups:
- Sports, Current News US
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- tags:
- Sports, China, Government, Human Rights, 5 more
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JSRGaga917
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i dont understand why amnesty had to banned the ad
even if they had a legitmate reason of having violent pictures in the ad, isnt htat the reality? why do they have to censore the reality that china are brutalizing ppl - 3 years ago
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JSRGaga917
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Drummy
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I'm glad the Olimpics are in China. It brings the world's attention to China.
- 3 years ago
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Drummy
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purplefox
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interesting, though apprently Amnesty China have completely dissasociated themselves from the campaign..
- 3 years ago
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purplefox
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parisinla
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Check out the ads at the Cannes Lyons website. Registration is free.
- 3 years ago
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parisinla
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Ayahuasca2012
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We cannot censor everything, especially things like this. Just hide in your hole and it will all go away... or will it?
Boycott Chinese made goods and any company who supports or sponsors the Olympics!
- 3 years ago
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Ayahuasca2012
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sindlinger
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Imagery in the ads might be too violent but the actual abuse taking place is just fine then? Makes sense.
- 3 years ago
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sindlinger
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erodut
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please read this article:
http://current.com/items/89108467_femicide
It is a shocking ongoing story that keeps being ignored by the mainstream media.
- 3 years ago
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erodut
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under_the_sofa
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I find that the use of the Olympic colours in this ad make it hit home a little bit more. The Olympics are about competition - FRIENDLY competition between your fellow man - but how can you respect your Chinese opponent knowing they do this to their own?
- 3 years ago
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under_the_sofa
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anglcazn
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under_the_sofa:
So I'm guessing Britain and America should not be respected during this competitions?
- 3 years ago
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anglcazn
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iknew
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This is exactly what the world needs to see
- 3 years ago
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iknew
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kristianbrodie
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Great point shadowtrekker - I've been thinking the same thing for a while. It really feels like history repeating itself...
- 3 years ago
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kristianbrodie
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shadowtrekker
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It's too bad China isn't deemed too violent,
ban China, ban the Olympics in China.
I just watch a documentary on Nazi Germany and the 37' Olympics - strange and scary parallels
- 3 years ago
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shadowtrekker
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anglcazn
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I find it funny they only focus on China.
- 3 years ago
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anglcazn
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1Eco_Media
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anglcazn:
the focus is on China because this is about HUMAN RIGHTS DEFENDERS in their own country being held in prison for peaceful protest.
Every Human rights defender, everywhere in the world, needs our help this is true.
Not every country is presently hosting the GAMES.
Peaceful protest is an international right and must be
protected. - 3 years ago
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1Eco_Media
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actormatthewschultz
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I really like these ads. Airtime would have been good because unfortunately only people that agree with the message of the ads are likely to find them online.
- 3 years ago
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actormatthewschultz
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J_Jammer [removed]
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When is it right to interfere with what a government is doing with their people? When someone's feelings get hurt? Who has the right to dictate what a country can and cannot due? Who is flawless enough to suggest what is right and what is wrong?
- 3 years ago
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J_Jammer [removed]
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mransom
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J_Jammer:
Mmm yes, I think the morality of the massacre in Rwanda was very ambiguous. (Sarcasm)
When is it right and wrong? Well, let me tell you: when people are being slaughtered. And don't tell me, "let he who is without sin, throw the first stone"; you don't have to be perfect to say, "hey, stop killing people."
- 3 years ago
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mransom
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krystahardin
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Attention well deserved. Too bad Amnesty International turned down this ad for their human rights violations campaign in China. The preliminary images are powerful. Violating human rights is a violent affair so naturally exposing the dirty little (not so secret) secrets would show this violence, although I do understand tact is needed. Hopefully this Olympics will serve as a catalyst for change, in the human rights violations for the citizens of China.
- 3 years ago
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krystahardin
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mundosanto
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Too violent? there is no violence enough to express the abuses of the chinese government and is totally necessary to catch the attention and awake the people.
Especially the people of china who I think are the key to all the changes that might happen in the country, no matter how much we work from outside to change this situation nothing is going to happen until the chinese people start to raise their voices and demand for this changes.
Unfortunately chinese people is numb, brain washed and afraid by years and years of propaganda, threats and repression.
The stronger, the better.
- 3 years ago
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mundosanto
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huntre
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I've been an active member of Amnesty International for years due to the seriousness they take in acheiving goals. The subject matters addressed are handled by some of the finest talents in the world and they deserve the respect they receive for getting messages across in as universal a way as possible.
These are excellent examples. - 3 years ago
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huntre
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AswegoAsdego
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To damn bad if they are violent! What goes on around the world and specifically in China is violent and disgusting, so why the hell do we just bat our eyelashes and put it aside?! Hell if Canada can have a PSA with a chef having her face melted off by cooking grease then France damn well should have these ads out there for the public to see.
- 3 years ago
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AswegoAsdego
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huffamoose2k
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Maybe this is a turning point in our advertisments. Are they going to stop feeding us BS? Are they going to have truth in advertisment for once? Honesty? Integrity? We shall see...
- 3 years ago
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huffamoose2k
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wumee
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huffamoose2k:
well, if it really is the TRUTH. it's easy to put up things that "catch people's eyeballs", but loads harder to be responsible for what they display.
It's actually good if it was broadcasted, 'cause besides the applause, people may also see the prejudice.
- 3 years ago
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wumee
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iloveravi
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I love the ads that AI have been putting together they are extremely well done.
Amazing work.
Who cares if they get aired. People who watch TV are idiots anyway.
- 3 years ago
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iloveravi
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ipodrulz
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iloveravi:
Really?? Everyone who watches TV are idiots? Even those who watch it for news? Are you against other forms of entertainment too? How bout movies and the radio? Just cause you don't like watching television doesn't mean those who do are idiots.
- 3 years ago
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ipodrulz
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Blazesboy
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Here's another one, made by Amnesty UK...
- 3 years ago
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Blazesboy
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jubal
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Blazesboy:
This is a very powerful image. I hope it gets wide circulation.
- 3 years ago
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jubal
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Julie_Soller
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Blazesboy:
Wow, that was terrifying.
- 3 years ago
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Julie_Soller
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DeliaTheArtist
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Deemed to violent? What a weak excuse! This ad is powerful and should be seen.
China will make SO MUCH MONEY from the Olympics, yet everyone agrees "we don't support their humans rights violations?" Aren't we supporting them with our dollar, which means a helluva lot more than complaining?
- 3 years ago
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DeliaTheArtist
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bluestranger
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DeliaTheArtist:
You covered most of it. On point.
- 3 years ago
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bluestranger
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THEREisHOPE
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DeliaTheArtist:
Couldn't have said it better myself.
- 3 years ago
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THEREisHOPE
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ipodrulz
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Isn't this what it takes to catch people's minds?
- 3 years ago
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ipodrulz
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victimofcoal
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Great post by the way goldenways. Thanks for the info.
- 3 years ago
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victimofcoal
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victimofcoal
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Those who commit human rights violations are usually political leaders. Instructing the subordinates to actually physically commit these atrocities. So to you jammer, when 2 of every 5 children in iraq are born with severe birth defects due to the use of depleated uranium by the US in it's "shock and awe" campaign . That makes Bush a violator, Dead woman and children, violator, Thousands of sick, dieing vilagers in south America from the US war on drugs ,(chemical spraying to kill coca kills crops and contaminates all it touches. These atrocities make George W. Bush the biggest mass murderer in human history. But people like you think these things are just a means to an end. There are no innocent bystanders when you know it is happening and do nothing to stop it. The repugnatan belief that if you ignore it then it didn't happen is woefully reminiscant of the onset of the jewish holocaust.
- 3 years ago
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victimofcoal
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J_Jammer [removed]
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victimofcoal:
Human rights goes to all or to none. No matter what someone has done to someone else if you decide to treat them as they've treated others than you are no better than them and this idea of you believing in human rights is a farce.
- 3 years ago
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J_Jammer [removed]
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mransom
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victimofcoal:
J_Jammer: are you saying that Bush should not be held accountable for what he has done? No one is talking about torturing him; we're just talking about a fair trial.
- 3 years ago
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mransom
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J_Jammer [removed]
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victimofcoal:
Some people are talking about a witch hunt and that's just as bad as violating human rights.
I'm stating that if you believe in human rights and treat people who have broken such rules as they treated others then you're no better.
If it brings back the dead then by all means put him on trial. If one can prove that what he has done is any different than any other President during war or any other government on the Earth then their might be grounds to put against him.
I just find it hard to believe that such will ever be proved.
- 3 years ago
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J_Jammer [removed]
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mransom
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victimofcoal:
Three cheers for unbridled violence without consequence!
- 3 years ago
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mransom
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J_Jammer [removed]
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Interesting ads. Powerful message.
Interesting that people are so ready to dictate what is and isn't right for people to do to others while they wish for the damnation of the President.
If you're interested in human rights then it's rights for all humans not who you decide are worthy of such rights.
- 3 years ago
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J_Jammer [removed]
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J_Jammer [removed]
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J_Jammer:
Rights for all or none for just as many.
You cannot have me expect that people really believe in human rights if they are having such words for the President.
It's like having war for peace. It certainly doesn't work that way if one wants to achieve such a goal.
- 3 years ago
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J_Jammer [removed]
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J_Jammer [removed]
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J_Jammer:
I'm suggesting that if you believe in human rights you will not be thinking of violating anyone's no matter who or what they've done.
Otherwise you don't believe in it and do as you want.
- 3 years ago
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J_Jammer [removed]
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kristianbrodie
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J_Jammer:
Oh what the hell is wrong with you J_Jammer? What on earth are you talking about. The article is about human rights violations in China.
Sometimes you suprise even me.
- 3 years ago
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kristianbrodie
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BloxParty
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J_Jammer:
Also, you do know that Saddam Hussein is dead, right?
- 3 years ago
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BloxParty
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bluestranger
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Has amnesty International sponsored any ads aimed at the present administration? Sounds as if the the water boarding part could run as is.
- 3 years ago
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bluestranger
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_Hayko
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Jason Bourne kicking the snot out of people in an advert is fine but this is not?
- 3 years ago
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_Hayko
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bluestranger
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_Hayko:
Must agree Hayko.
- 3 years ago
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bluestranger
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onechance
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Let the truth be told...
- 3 years ago
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onechance
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JanaPokana
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Human rights violations ARE violent, so it makes sense for the ads to reflect that. I think they should be shown, obviously not during the morning or afternoon when children are watching, but given the violence that can be seen on television these days, I don't see the point in banning these ads.
- 3 years ago
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JanaPokana
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abbym0308
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I'm glad that even though these ads don't get broadcast, there's enough interest on the web that they get seen and circulated... maybe even more people around the globe who wouldn't have seen the broadcast anyway.
- 3 years ago
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abbym0308
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ipodrulz
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abbym0308:
Yeah .. we should hope for a Viral Video effect. As long as China's government doesn't block it!
- 3 years ago
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ipodrulz
