Sports | February 10, 2009 | 26 comments

Vitamin Water is a sponsor of NCAA and also banned!

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NEW YORK (AdAge.com) -- Coca-Cola's Vitaminwater is a major marketing partner for the NCAA -- but its players shouldn't drink six of its varieties or they might test positive for banned substances.

Revive is the only Vitaminwater flavor that is directly affiliated with the NCAA, and it does not contained banned or impermissible substances.
Revive is the only Vitaminwater flavor that is directly affiliated with the NCAA, and it does not contained banned or impermissible substances.

The news came to light today after an e-mail, purportedly from Drug Free Sport, an organization that conducts drug testing for NCAA schools, found its way into the inboxes of athletic directors around the country. Drug Free sport denied sending the e-mail and referred calls to the NCAA.

NCAA officials could not be reached for comment.

In October, Coca-Cola inked a multiyear agreement to display Vitaminwater's Revive flavor on the sidelines during all college championship games. But only a month later, Vitaminwater was cited in a little-noted section on the NCAA website as producing six flavors containing banned or impermissible substances that could result in positive drug tests.
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