Latest Integrate the all-new 2011 Mazda2 Activity
Integrate the all-new 2011 Mazda2 Posted by Jim_Goldblum | NOVEMBER 15, 2010
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Hello storytellers. We’re on the final stretch of this challenge, and we want to help guide your integration ideas into an episode of Bar Karma. So here’s an update: can you integrate the all-new 2011 Mazda2 into the “Story of the Author and his Radical Manifesto:"
“In the future, an author's last work becomes a manifesto for a radical political movement that threatens global stability. James must bring him in and convince him to write a piece of best-seller fluff instead. Will the old man sacrifice his legacy to save millions of lives?”
As before, a character is about to leave Bar Karma, and an all-new 2011 Mazda2 appears outside. Follow your inner driver to come up with the scene that ensues.
Your characters can get in the car, stand next to the car, converse in the car, or drive into frame or out of frame with the car. They can even sit on the car!
Also, here’s some additional info about the car to consider:
Mazda2 is all about connecting with the Inner Driver that lives in all of us and delivering the emotion of motion called Zoom-Zoom. Imagine Zoom-Zoom is in its most concentrated form-expressed in a car with little footprint but a lot of substance.
Need more information? Check out the Mazda website: http://www.mazdausa.com/mazda2.
Rules to abide by:
• This car is not interested in partying. No drugs or alcohol, please.
• The car will not be used for or engaged in any acts of violence. That includes collisions, explosions, using the car as a weapon, and not wearing your safety belt
• No high speed peel outs, burning rubber, or sexual innuendo.
• Let’s stay away from competitor references.
Finally, Mazda reserves the right to add or delete any of the above listed standards.
Since every episode has one external appearance, that car will always be seen watching in the background somewhere. Sometimes stationary, sometimes rolling along slowly, always watching.
Its something that can be used over and over until a final reveal of the rival org where the car will get even more screen time as they will finally drive up to the bar in that episode to walk out and enter.
You could have a series of flashbacks developing any background story for a particular episode with each happened to be set in a different time of transportation / automobile development.
So in narrating the background story from one character to another [James to whoever], the "watchers" are seen staking out Bar Karma in a horse/carriage, then 1920's automobiles, then the first Mazdas, then the Mazda 2.