Live Earth // Current TV

Remembering Live Earth

First, one of my favorite performances: ______________________... more

JanforGore
added this
1 year ago
|
2 comments

Live Earth 'Greenwashes' Dow Chemical Co.

Al Gore’s environmental organization Live Earth has taken money to raise... more

The_Global_Report
added this
2 years ago
|
1 comment

Earth Day’s Outrageous But Legal: DOW Chemical Sponsors Live Earth’s Run for Water

Greenwashing has made it hard for discerning consumers to know which companies are... more

WallStCheatSheet
added this
2 years ago
|
0 comments

Live Earth/DOW "Run for Water" a big flop

Great video of some of the protests here, including amazingly articulate 12 year old!... more

JanforGore
added this
2 years ago
|
1 comment

"The Yes Men" Crash Live Earth’s/Dow Chemical’s ‘Run For Water’ Event

Another spoof successfully pulled off by The Yes Men --- with each new event they... more

sfinfgeld2
added this
2 years ago
|
6 comments

“Love, the Climate" with Live Earth

Who needs more doom and gloom? Live Earth is opting to go straight for the heart... more

leahl
added this
2 years ago
|
0 comments

Current Call Out: “Love, the Climate” with Live Earth

Who needs more doom and gloom? Live Earth is opting to go straight for the heart... more

leahl
added this
2 years ago
|
0 comments

Live Earth India gets cancelled following attacks

The forthcoming Live Earth India has been cancelled due to the recent attacks in... more

CarlosG
added this
3 years ago
|
0 comments

Bon Jovi to headline Live Earth

Bon Jovi and Pink Floyd's Roger Waters are among the stars set to headline a Live... more

bedeboop
added this
3 years ago
|
1 comment

Live Earth in India to help boost solar energy

India will host the next Live Earth concert to raise funds for lighting homes with solar energy in places where people do not have access to electricity, organizers said.

The December event will see rocker Jon Bon Jovi and Bollywood's biggest superstar, Amitabh Bachchan share the stage, and is described by organizers as one of the biggest events held in India.

The concert will be held in India's financial capital Mumbai on December 7, Live Earth founder Kevin Wall said in Mumbai.

"(Former Vice President) Al Gore asked me whether we could do this in India, and I said yes," Wall told Reuters in Mumbai. "This is going to be huge."

"Jon Bon Jovi is just one name and Mr Bachchan is just one name, but there will be a lot of international artists," he said.

Wall, who organized a series of concerts last year with the former vice-president, said the event in India would be telecast live in more than 100 countries.

Gore, who spoke via satellite this week during a news conference held in Mumbai on Thursday said India could provide the leadership required to bring about changes in world policies on climate change.

The proceeds from the concert will go to the "Light A Billion Lives campaign," supported by Nobel Prize-winner Rajendra Pachauri, the chairman of the United Nation's Inter-governmental Panel on Climate Change (IPCC).
_____

Photo credit:
http://www.flickr.com/photos/26162736@N07/2469499562/
_____
We can work around the world to mitigate the climate crisis. We must not be myopic in our view or distressed thinking that only one person sitting in a white house in Washington Dc can or will do it. This goes so far beyond just one president, one American election, one year, or one time. This crisis must make us see our similarities as humans on this Earth which is the only home we will have and act together.

While political will in Washington Dc is indeed a great part of that progress, it is not in my view something to place all hopes on. We can and must take it upon ourselves to do all in our power to bring solar energy and other alternate sources to other developing countries like India so that their economic progress will begin on a more sustainable footing, and hopefully that message will then spread around the globe including our own country. This is the good message Live Earth brings and the message we must take upon ourselves to spread to others. We are the ones with the power, and with that power we can do great things when mobilizing for a good and noble cause. India will host the next Live Earth concert to raise funds for lighting homes with... more

JanforGore
added this
3 years ago
|
2 comments

India: Live Earth show to help light homes with solar energy

"India will host the next Live Earth concert to raise funds for lighting homes... more

Conniepae
added this
3 years ago
|
4 comments

Live Earth One Year Ago

Last year on 7/7/07 I attended the Live Earth concert in East Rutherford, Nj. It was a... more

JanforGore
added this
3 years ago
|
8 comments

Al Gore Campaign Applies Ads, Media for Grassroots Effort

The Alliance for Climate Protection is teaming with Al Gore on a new effort titled "We Campaign," which will use media outreach and advertising to drive initial interest. The $300-million campaign aims to build a grassroots movement to halt global warming, according to the communications team directing the launch.

The official kickoff was April 2, with the launch of print and television ads, as well as a new Web site, http://www.wecansolveit.org/. It was preceded by a 60 Minutes broadcast on March 30 , in which former Vice President Gore introduced the new project.

The show was Gore's first broadcast TV interview since winning the Nobel Peace Prize in October 2007.

An article in The Washington Post, as well as a press release issued the next day, helped to generate a flood of follow-on print, TV, and radio interest in the Alliance and campaign that "set the context" for the launch of the ads, said Brian Hardwick, director of communications for the Nashville, TN-based Alliance.

"We figured we had Sunday, Monday, and Tuesday to build context around the campaign, so that on Wednesday, when people started seeing the ads on national broadcast [TV], they would know a little bit more about what they were seeing," Hardwick said. "[But] the hub of the campaign is really our Web site, which is designed to first ask people to join, and then give them opportunities to take all kinds of actions that make sense for them."

Overall, the campaign portrays global warming as a serious, but solvable crisis that affects people from every political party and walk of life. Initial campaign ads pair seemingly opposite types, like Speaker of the House Nancy Pelosi, a Democrat, and former House Speaker and GOP leader Newt Gingrich, or the Revs. Pat Robertson and Al Sharpton.

Many groups worked to develop strategy and messaging for the campaign and its site, including the Alliance; its PR agency, Glover Park Group (GPG); Gore's communications director, Kalee Kreider; and the effort's advertising firm the Martin Agency.

Gore contributed his earnings from both the documentary An Inconvenient Truth, and the Nobel Peace Prize, to the Alliance. Additional funds were raised during the Live Earth concert held last summer, as well as from other nonprofit foundations.

Kreider noted that the "We Campaign" also benefits from the more than 2,000 people around the world that Gore has trained to give public presentations on climate change, similar to the one he gives in the documentary. These trainees serve as online representatives for the Web site, where visitors can get information on environmental-friendly practices. It also offers tips on how to contact media or legislators regarding global warming issues.

The Alliance for Climate Protection is teaming with Al Gore on a new effort titled... more