Gordon Brown // Current

The Sun apologises for mispelling soldier's mother's name, after attacking Brown for same

A picture posted on Twitter that shows The Sun apparently apologising for spelling the... more

richjm
added this
10 days ago
|
4 comments

New immigration system for the UK

Gordon Brown unveils tougher immigration rules... more

decadence_ri88
added this
11 days ago
|
0 comments

Gordon Brown: "I won't risk British lives for corrupt Afghan government"

The Prime Minister has launched a scathing attack on Afghanistan's government under... more

richjm
added this
18 days ago
|
5 comments

British PM Warns of Climate 'Catastrophe'

British Prime Minister Gordon Brown has warned that the UK faces a "catastrophe" of... more

The_Global_Report
added this
24 days ago
|
0 comments

Everyone hates Gordon Brown

Maybe I'm just not completely aware of U.K. politics, but why exactly is Gordon Brown... more

JeremyGoode
added this
1 month ago
|
5 comments

Brown Goes Green

Thousands of people will die from killer floods, droughts and heatwaves in Britain... more

JessicaJodi
added this
1 month ago
|
3 comments

Government to sell Student Finance

Once again the government is selling our future to what will probably be a private... more

CarolineS
added this
1 month ago
|
4 comments

British PM Brown to announce assets sell-off

British Prime Minister Gordon Brown's office says he will announce a sale of... more

knews121
added this
1 month ago
|
2 comments

Gordon Brown song

Sung to the tune of The Stranglers' "Golden Brown."

JeremyGoode
added this
1 month ago
|
0 comments

Goorrrdon Bwwoowwwn

It is quite a contrast.

JeremyGoode
added this
1 month ago
|
0 comments

IMF: Uk must charge for healthcare and raise retirement age

Gordon Brown was warned last night to raise the retirement age above 65 and introduce... more

sespian
added this
1 month ago
|
1 comment

Brown And Sarkozy Rowed With Obama Over Iranian Nuclear Announcement

Gordon Brown and Nicolas Sarkozy had a behind-the-scenes row with Barack Obama over... more

knews121
added this
1 month ago
|
1 comment

New Labour & new technology create surveillance 'perfect storm'

When New Labour came to power in 1997 an almost perfect fit between innovation in... more

Seasaver
added this
1 month ago
|
0 comments

The Sun turns the air blue for Dave

The Sun newspaper's lost all hope, gone all pope, signals end of support for a dope -... more

FreshPlastic
added this
1 month ago
|
3 comments

The Sun ends its love affair with New Labour

12 years ago the nation's "favourite" newspaper The Super Soar-away Sun, said they... more

emmahill
added this
1 month ago
|
5 comments

Gordon Brown 'agrees to Cameron TV debate'

Gordon Brown is ready to debate with David Cameron on TV not just during the general... more

pcs007
added this
1 month ago
|
6 comments

PM needs to consider his social media reputation, according to new audit carried out by Yomego

Gordon Brown has a lot of ground to make up with Britain’s 30 million online social network users when he stands up to make his keynote speech at Labour conference this week. That’s the key finding of a comprehensive new audit of the Prime Minister’s online reputation carried out by social media agency Yomego.

With David Cameron’s reputation in the world of twitter, facebook and the blogging community ranked 20 points higher than his nearest adversary, Gordon Brown’s headline appearance at his party’s annual conference in Brighton presents a critical opportunity for the Prime Minister to improve his social media reputation as the general election campaign begins in earnest.

Out of a possible 100, the Prime Minister scored a disappointing 42.59 in the audit which measures the volume and newness of social media ‘noise’ and whether it is positive or negative. In Mr Brown’s case there was lots of noise but opinion was almost universally unenthusiastic with his ‘sentiment’ score lower than that achieved by British National Party leader Nick Griffin.

Meanwhile, Conservative Party Leader David Cameron rated a score of 62.49, with the level of noise on social networks achieving similar volume and recency to the PM, but the overall sentiment rating more than three times better than his Labour counterpart.

The audit also reveals that both party leaders have much to learn from other world leaders, with US President Barack Obama scoring 77.79 and French Premier Nicolas Sarkozy achieving 66.15. Liberal Democrat, Nick Clegg scored a respectable 54.13, but was let down by a low noise rating. On YouTube, for instance, more people have watched Susan Boyle’s lowest rated video than have watched Nick Clegg’s entire video library.

The Social Media Reputation (SMR) audit is the first measurement system to be devised which combines quantity and quality, with insight, in this way. It has been developed by Yomego to demonstrate the importance of managing social media reputation in a strategic and proactive way and will be officially launched at mipcom 2009, the annual International Film and Programme Market for Television, Video, Cable and Satellite in Cannes (5th – 9th October).

Using the latest automated natural language technology, the audit involves analysing a combination of noise and sentiment relating to a chosen brand, organisation or individual on major social spaces such as Facebook, Bebo, Myspace, twitter and YouTube alongside other social spaces containing blogs, comments, ratings, reviews and other user-generated content.

The result is a total score out of 100, representing an average of the level and freshness of noise generated and the nature and recency of sentiment behind what’s being expressed. A geographical bias can also be applied as appropriate for those subjects targeting particular territories. To provide additional context for the results, the score is presented alongside comparison scores for the subject’s nearest competitors.

As well as focusing on politicians, Yomego has undertaken an indepth SMR audit of brands across a range of sectors, generating some eye-opening results. The agency has packaged the findings into a set of ‘Top Trump’-style cards with the aim of illustrating how important it is for brands to manage their social media reputation proactively.

Steve Richards, Managing Director of Yomego, commented:

“The audits we’ve carried out so far have underlined how important it is for brands, organisations and individuals to actively manage noise and sentiment around them on the wide range of social networks out there. The noise around your brand may be deafening but if that noise is overwhelmingly negative, its reputation will suffer real damage. Conversely, if positive sentiment about your brand is drowned out by your competitors, you won’t see the benefits.

“For politicians, with nearGordon Brown has a lot of ground to make up with Britain’s 30 million online social... more