Seinfeld // Current

Seinfeld Dumps Microsoft, Goes Back To Mac

Remember those Microsoft ads starring Jerry Seinfeld and Bill Gates as buds? Trying on... more

hpseaton
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8 days ago
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Alicia Keys Has LSD for Captain Kirk

It's Friday!! Let's celebrate with some Top 5 Virals! Today we've got Alica Keys... more

Current_Virals
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Larry David gives good phone press

Larry David is a co-creator of Seinfeld and creator/star of HBO's Curb Your Enthusiasm... more

writa
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Seinfeld Reunion On HBO

Jerry, George, Elaine, and Kramer together again? Get out! It’s true – and this... more

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3 months ago
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Curb Your Enthusiasm S7 Promos | Get Excited About This #3

HBO's Curb Your Enthusiasm returns Sunday nights starting September 20th. Here is a... more

dontcthis
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3 months ago
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Seinfeld in One Image

It's all there!

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3 months ago
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'Seinfeld' Cast To Reunite On 'Curb Your Enthusiasm'

Larry David says the on-screen reunion of the "Seinfeld" cast will be "tough to beat."... more

atomiclegion
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3 months ago
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Seinfeld porn remake

One of the most popular sitcoms ever, Seinfeld will return to screens in an unofficial... more

cocko
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7 months ago
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Seinfeld Is Back!

E! reports that Jerry, Elaine, George and Kramer are preparing to meet their maker.... more

cocko
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8 months ago
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Top 5 Selling Country Songs That Suck

This week, Gretchen Wilson proves people are still named Gretchen, Bucky Covington... more

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10 months ago
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Top 5 Mixtapes of '08

Wrapping up 2008, the Daily Fix looks back at the year of the mix tape. We bring you... more

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11 months ago
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Elaine - Then and Now (photos)

Photographs of actress Julia Louis-Dreyfus, who protrayed Elaine Benes on the 1990s... more

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12 months ago
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Funniest dance episodes on TV

When it comes to dancing on TV, these shows have some of the greatest and most... more

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1 year ago
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Democrats might ruin our economy? Too late.

Zombie Economy suggests the Repubs try the "Costanza." In other words, do the... more

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1 year ago
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Larry Charles: "Jesus Didn't Exist!"

Real Time comedian Bill Maher and Borat director Larry Charles are men on a mission:... more

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1 year ago
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Microsoft reboots Seinfeld, Gates ad plans

No more spots to air in campaign called odd; focus on real Windows users

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1 year ago
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Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’

It appears that Microsoft just can't take it anymore. I'm sure you have seen the recent Gates and Seinfeld TV spots which were ill-received and left many views confused. Being an avid Apple supporter, I had a slight bit of guilt when I chuckled at the ridiculous and pointless plot of the ads. Either way those ads are being kicked to the curb. Next, Gates will be fighting back with a direct attack on Apple's ever popular "I'm a PC" ads.

"One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

The strategy to use the Apple attack as the basis for a counterstrike is typical for the agency behind the campaign, Crispin Porter & Bogusky.

Crispin Porter, part of MDC Partners, relishes efforts to transform perceived negatives into positives. For another client, Burger King, the calorie-stuffed menu is portrayed to a target audience of young men as a rebellious personal choice to “Have it your way.”

Mr. Gates makes a cameo appearance in the new Microsoft spots, along with celebrities like the actress Eva Longoria, the author Deepak Chopra and the singer Pharrell Williams. (Mr. Seinfeld is gone, at least for now.)

But the stars are everyday PC users, from scientists and fashion designers to shark hunters and teachers, all of whom affirm, in fast-paced, upbeat vignettes, their pride in using the computers that run on Microsoft operating systems and software.

Among them are more than 60 Microsoft employees, who are accompanied in the ads by e-mail addresses — even Mr. Gates’s (bill@windows.com).

Apple executives have been “using a lot of their money to de-position our brand and tell people what we stand for,” said David Webster, general manager for brand marketing at Microsoft in Redmond, Wash.

“They’ve made a caricature out of the PC,” he added, which was unacceptable because “you always want to own your own story.”

The campaign illustrates “a strong desire” among Microsoft managers “to take back that narrative,” Mr. Webster said, and “have a conversation about the real PC.”"

Lets see what Microsoft has to throw back.It appears that Microsoft just can't take it anymore. I'm sure you have seen the... more