Nike // Current

Nike Tops List, eBay Surges and Study Shows Innovation Driving Top Businesses as Copenhagen Talks Near

Despite a sustained economic downturn, leading corporations appear to be strengthening their voluntary response to climate change. With the release of its third annual corporate climate scores for 90 well-known consumer companies, the non-profit organization Climate Counts pointed to a 22% increase in scores by 81 of the companies, as well as significant gains among those previously in the index’s lowest tier.

For the second straight year, Nike’s score of 83 points (out of a possible 100) topped the list. For the first time all of the 12 companies scored in the electronics sector and the four companies evaluated in the consumer shipping sector have now earned a score above 50 points, or what Climate Counts considers “striding” companies (in contrast with those “starting” companies earning 13-49 points and those “stuck” companies with 12 points or less). In recent years, these two sectors each have seen significant competitive energy around corporate sustainability, which appears to have had the effect of elevating scores – and substantive innovation efforts.

“Competition – the most fundamental tenet of a thriving global marketplace – will define the future of corporate climate action and sustainability,” said Climate Counts Executive Director Wood Turner. “Our scores show that companies are motivated to act when they may not measure up to other companies on their response to issues that matter to people. Climate change is certainly one of those issues, and companies in every major consumer sector have dialed up their efforts in an evolving economy to make the reduction of global warming pollution a competitive advantage.”

Climate Counts also found that the improved scores of a number of the companies it evaluates were more than just incremental. Scores surged for previously low-scoring companies like eBay (a jump of 48 points), US Airways (up 43 points to match most of the top scorers in a relatively low-scoring sector), Apple (up 41 points), and Levi Strauss (up 36 points) when many such companies became much more engaged in quantifying and reducing their impact on climate change and in supporting public policy on climate (or opposing the climate positions of groups like the US Chamber of Commerce). Climate Counts uses a 22-criteria scorecard to track corporate climate action in four key areas: measurement of impact; reduction of impact; engagement on public policy related to climate change; and openness and transparency with consumers on corporate climate activities.

“Climate Counts is one the key external benchmarks we consider in evaluating our progress to address climate change,” said Rob Bernard, Chief Environmental Strategist from Microsoft, up 23 points in the latest round of scores. “We appreciate the work they do to provide the marketplace with a framework for assessing companies’ actions to address the pressing issue of climate change.”

“Our new scores show that many, many companies have begun to take their responsibility for climate action seriously,” said Turner. “But the onus is also on consumers. It’s time now for them to show business that corporate climate action does not go unnoticed. Companies will continue to see climate protection as an opportunity when consumers tell them in no uncertain terms that inaction is simply not an option.”

To augment consumer action tools on its website, Climate Counts will release an iPhone application later this year to help consumers not only access company climate scores while shopping but also send messages to those companies about their scores.

http://3blmedia.com/theCSRfeed/Third-Annual-Climate-Counts-Scores-Show-Economic-Downturn-Doesn%E2%80%99t-Detract-Deepening-Corpo#Despite a sustained economic downturn, leading corporations appear to be strengthening... more

3BLMedia
added this
7 days ago
|
0 comments

Air Jordan 2010

The Air Jordan legacy goes the revolutionary route with next year’s Air Jordan 2010.... more

TravG73
added this
10 days ago
|
0 comments

Nikes made out of junk

Says artist Gabriel Dishaw (who works primarily in the medium of junk like old bolts... more

emmaboswood
added this
1 month ago
|
0 comments

Nike Bolts from US Chamber of Commerce Board Over Anti-Climate Action Stance

Nike, under pressure from shareholders, became the fourth company in the span of a... more

fordlyn
added this
1 month ago
|
1 comment

Exelon Latest to Leave US Chamber of Commerce; Is Nike Next?

The U.S. Chamber of Commerce is beginning to bleed members over its staunch opposition... more

fordlyn
added this
1 month ago
|
0 comments

Pacquiao x Nike: Lights Out

Filipino Native, Manny Pacquiao has collaborated with Nike once again to release... more

estovir
added this
2 months ago
|
0 comments

This Shoe is Super High Tech and Manly

Check out the DJ Clark Kent X Nike "112" Hyperdunk Supreme (even the name is high... more

estovir
added this
2 months ago
|
0 comments

Nike Creates the PlayStation Shoe

Have you ever been getting dressed for the day, but just felt like your wardrobe... more

soupdawg
added this
2 months ago
|
3 comments

Early work from Neill Blomkamp, Nike Ad

You can see and feel his distinctive style in this Ad for Nike.

pushbomb
added this
3 months ago
|
0 comments

Be The Revolution Of You.

Remix exclusive footage from the latest Nike and Foot Locker TV shoot into your own... more

PurpleLight
added this
3 months ago
|
0 comments

Brandon and Mike of Hit+Run talk to Amp about their Innovative Live Silk Screening

LA based Hit+Run provides custom silk screening at all kinds of events and parties,... more

phillips9
added this
3 months ago
|
0 comments

Eddie Cruz talks to Amp Energy about UNDFTD

Eddie Cruz (Union, Stussy) discusses what's next with Amp Energy at one his UNDFTD... more

flipstub3
added this
4 months ago
|
1 comment

Bobbito Garcia Joins NYC Agency PROJECT 2050

New York City, NY, July 21, 2009 - NYC based Ideas and Solutions shop Project 2050... more

philnyce
added this
4 months ago
|
0 comments

Bobbito Garcia Joins Agency PROJECT 2050

New York City, NY, July 21, 2009 - NYC based Ideas and Solutions shop Project 2050... more

philnyce
added this
4 months ago
|
1 comment

Bobbito Garcia Joins Branding Agency - PROJECT 2050

New York City, NY, July 21, 2009 - NYC based Ideas and Solutions shop Project 2050... more

philnyce
added this
4 months ago
|
0 comments

Vittoria di Greenpeace: Nike e Geox si impegnano per l'Amazzonia

Doppia vittoria per la campagna 'Deforestazione zero' di Greenpeace.
La campagna è stata lanciata dopo l'inchiesta 'Amazzonia che macello!', in cui si ricostruiva la filiera dei prodotti a base di carne e di pelle provenienti da allevamenti coinvolti in fenomeni di deforestazione, lavoro schiavile e occupazione di territori indigeni in Amazzonia e che vedeva coinvolti marchi di fama mondiale come Nike, Adidas e Timberland. Grazie alla pressione degli attivisti e di tutte le persone che sostengono Greenpeace online mandando appelli a queste aziende (Geox, Timberland, Adidas, Nike, Reebok, Clarks), Nike ha messo a punto una nuova politica di approvvigionamento che obbliga i propri fornitori a certificare in maniera formale che la pelle bovina venduta a Nike non provenga dal bioma amazzonico mentre Geox si è impegnata “ad attivare strumenti contrattuali di verifica volti ad evitare in maniera assoluta di favorire – anche solo indirettamente – il fenomeno denunciato da Greenpeace”. Si è molto soddisfatti della risposta avuta dalle due multinazionali. Il problema, però, potrebbe essere aggirato poiché manca un efficace sistema di tracciabilità delle materie prime: gli allevamenti e i macelli, che si trovano in Amazzonia, spediscono le pelli bovine ad altre aziende trasformatrici fuori dalla regione prima di esportarle.
“Per questo motivo Greenpeace chiede a tutte le multinazionali, del settore di carne e pelle, di interrompere gli acquisti dall’intero bioma amazzonico fino a quando non saranno disponibili dei sistemi di tracciabilità tali da garantire che nessuno dei propri prodotti provenga dalla deforestazione dell’ultimo grande polmone del nostro Pianeta. Geox e Nike lo hanno appena fatto. Continueremo a fare pressione sugli altri grandi marchi” afferma la responsabile della campagna Foreste di Greenpeace Italia Chiara Campione.

E' possibile prendere parte all'iniziativa inviando un messaggio alle multinazionali che ancora non si sono impegnate. Basta andare sull'url in alto.Doppia vittoria per la campagna 'Deforestazione zero' di Greenpeace. La campagna è... more