Nike // Current TV

Doug Runs Across the United States for Diabetes Awareness

Doug, a type-1 diabetic is running across the United States, stopping in cities and... more

1Run
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Doug of 1Run starts his journey.

Doug has type 1 diabetes and he's running across the country to raise awareness.

1Run
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7 days ago
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2K12 Baltimore Sneaker Show Staring MMG Artist Stalley (Live Performance)

BALTIMORE SNEAKER SHOW WITH A LIVE PERFORMANCE FROM MMG ARTIST STALLEY. CHECKOUT SOME... more

SmittyRobinson1
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23 days ago
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Meet The JackAss Oops We Mean Guy Who Dropped 37'500 On the New Nike McFly's

Ok so dude paid 37,500 for the first pair Nikie Mcflyies avid sneaker collector or... more

Wizzane
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9 months ago
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When Nike Starts Advertising with Maya Moore Will it be Sexist?

Nike's Jordan brand announced the addition of a new athlete on its 25-person star... more

Womens_eNews
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10 months ago
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Holy Shoes! ShoeZeum Guided Tour 2,000 Nike Sneaker Sanctuary (VIDEO)

Holy Shoes! It's a sneakerhead's dream warehouse. This longtime sneaker... more

dryeraser
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10 months ago
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London’s Olympics Medals Are the Heaviest Bling Yet

Designed by the model-maker for Kubrick's 2001: A Space Odyssey, the 2,100 medals... more

lordsbassman
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10 months ago
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1 comment

Financing Poly football: '4th and Forever' Coach's Corner

In this "4th and Forever: Coach's Corner," Coach Raul Lara explains that it's not cheap becoming a champion. He reveals the bottom line on sponsors, fund raisers, and the other ways Poly High's football team finds the money to compete.

"4th and Forever" chronicles the 2010 football season of Long Beach Polytechnic High School, touted by Sports Illustrated as the "Sports School of the Century" and boasts the largest roster of high school players who have gone on to the NFL. After decades of success, Poly had a down year in 2009. They had their worst season in 15 years and lost to local rival Lakewood for the first time in over 25 years. After years of being pegged as "the team to beat," the aura of invincibility is gone. The players are worried that their hopes for a college scholarship have dimmed. The clock is ticking and the question is: Can Head Football Coach Raul Lara pull the team together for one more season of greatness? And, can the players avoid the temptations of the street, succeed in the classroom, and emerge victorious on the field?

Tune in Thursdays at 9/8c for all-new episodes of "4th and Forever."

For more, go to http://current.com/4thandForever

Current Media, the Peabody-and Emmy Award-winning television and online network founded in 2005 by Al Gore and Joel Hyatt, engages viewers with smart, provocative and timely programming -stories that no one else is telling in ways that no one else is telling them. Current's programming shines a light where others won't dare and boldly explores important subjects -- opening minds, sparking conversations and forming deep connections with its viewers. The channel's audience is comprised of affluent, curious, social and connected adults who crave the kind of entertaining, enlightening, witty and informative programming found on Current's TV and online properties. Current is now available via cable and satellite TV in 75 million households worldwide - 60 million households in the US - through distribution partners Comcast (Channel 107); Time Warner ; DirecTV (Channel 358 nationwide); Dish Network (Channel 196 nationwide); Verizon and AT&T. In the UK and Ireland, Current is available on BSkyB (Channel 183) and Virgin Media (Channel 155), and in Italy, Current is available on Sky Italia (Channel 130). Viewers can also find Current online at http://www.current.com.In this "4th and Forever: Coach's Corner," Coach Raul Lara explains... more

4thandForever
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1 year ago
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Aún con la muerte de Bin Laden, seguimos los pasos de Warren Buffett

Llega el momento de analizar algunos valores de la cartera de Warrent Buffet... more

sdieditor
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1 year ago
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Kanye West and Kobe Bryant Do ‘The Black Mamba’ – VIDEO

OMG. That is too funny.... more

NikkiLeigh
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1 year ago
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Grandma's SKATING!

Grand Ma Ma Sweet Southern Tea commercial with former New York Knicks superstar Larry... more

welpje
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1 year ago
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Nike ID "Color Swag"

Two hip hop dancers play a game in which the object is to "color" as many... more

sjb3000
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1 year ago
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Creative Classics – Take My Face Off The Balls.

Creative Classics – Take My Face Off The Balls.She wasn’t ashamed to let... more

websmeo
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1 year ago
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Creative Classics – Take My Face Off The Balls.

Creative Classics – Take My Face Off The Balls.She wasn’t ashamed to let... more

websmeo
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1 year ago
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Tech Report: Concept 1 Banned By the NBA

Ben Hoffman jumps into this "Tech Report" investigation of the Concept 1, a... more

Ben_Hoffman
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1 year ago
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16 comments

Blood, sweat and tears: the truth about how your sportswear is made

After boycotts of their products a decade ago, when it was shown workers in the... more

Mcellie
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1 year ago
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1 comment

Steelers – Troy Polamalu Sizzles For New Nike Speed Ads (Photos)

The new Nike Speed website is killer. The ad campaign features my man, Troy Polamalu... more

MacKenzieFox
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1 year ago
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If all athletes were treated like skateboarders...

Here is a humorous Nike skateboarding ad depicting the way skateboarders are treated... more

Bryan_Friesen
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1 year ago
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MeetTheBoss TV : Battle for World Cup exposure

In an exclusive interview for MeetTheBoss.tv, Herbert Heiner, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.

Currently within spitting distance of Nike’s 2007 €11.1 billion revenue, Herbert explains how the World Cup equates to big wins for brands like Adidas in terms of sponsorship, advertising and exposure. “The World Cup is definitely the biggest event for us,” he admits, adding that football is in the DNA of the sporting giant.

A global presence

Already it is widely known that Adidas will have the greatest sanctioned presence during this month’s FIFA World Cup. Not only is the brand an official top-tier partner of the tournament, but it also sponsors the highest number of teams competing in the finals – boasting the likes of Argentina, France, Spain, Germany, and host nation South Africa among those teams that will be brandishing the famous three-stripe logo. As such, Herbert promises to capitalise on such marketing investment with new and exciting products to market.

“In my opinion this industry is clearly product-driven and the product is innovation. Innovation, in my opinion, is the key to success.” Herbert continues, “we have to bring out one complete new innovative product every season, and so far we have even exceeded this promise. We are bringing permanently new, innovative products to the market, and I think this is one of the key success factors for us.”

Such innovative thinking does not go unnoticed. For the 11th year in succession, for instance, Adidas has earned the right to field their version of a world-class official ball. The "Jabulani" ball, which means "to celebrate" in Bantu, will be used by the world’s biggest sports stars this summer as a result.

The innovation of the Adidas ball, is mind-blowing. Featuring completely new, ground-breaking technology, the ball is constructed of eight 3-D spherically formed EVA and TPU panels that are moulded together, resulting in an energetic unit combined with perfect roundness. In addition, it seems the number 11 adds further symbolism to the ball, not only signifying the 11th year that Adidas have created the official World Cup ball, but also highlighting other heavy cultural references: the 11 tribes of South Africa; and the number of players in a football team. And, in honour of this, 11 colours are used on the official design.

Nike, meanwhile, are fighting back. Adidas’ biggest rivals recently released an advertising video that when viral in just 10 days, with over 8.5 million plays on YouTube. The question now is, as competition heats up on the field, how will these sporting giants face the music off the pitch as well?

To see the full video, and learn more about Herbert Heiner’s approach to global leadership. Go to www.meettheboss.tvIn an exclusive interview for MeetTheBoss.tv, Herbert Heiner, CEO Adidas, speaks... more

JFunnell
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1 year ago
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