Cloverfield // Current TV

'Cloverfield 2' Will Definitely Happen With J.J. Abrams Involved

Saying that scribe Drew Goddard and co-producer Abrams will be behind the sequel as... more

verita123
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11 months ago
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Rampant Speculation: Is "R U There?" Cloverfield 2? Probably Not.

It's always odd to be on the cusp of an Internet Shitstorm, yet viral marketing has a knack to start it up. When it comes to film, J.J. Abarams is a master at directing as well as online trolling , as he proved with Cloverfield. In fact, there's nothing that new when it comes to films and viral ads on the Internet.

"R U There?" is a wonderful example of this. From a 41-second run time to overemphasis, however brief, on the Cloverfield street sign, this appears to be the groundwork for a massive viral campaign, right? Well, no.

The problem with viral advertising is imitation. Everyone follows suit from Groverfield to the other 906 parodies on YouTube right now. After all, these days the line between half-assed and bare bones fleshing out of production.
Topless Robot is convinced, FilmDrunk is wonderfully skeptical and it is Devin Faraci at CHUD who has the best reason to why this is even newsworthy:
I guess the answer is that it's interesting to see that Cloverfield remains enough in the popular consciousness two years out to inspire someone to fake a video like this. The film was immensely front loaded and interest dried up theatrically in a couple of weeks, but that doesn't mean the film didn't leave a mark. When you look back at movies time gives the ability to not only judge its quality with fresh eyes but also the context with which to judge its impact.
Honestly, the most interesting would be if "Luke Mullen," who submitted the tip to CHUD was responsible for sending it around to other blogs as well. Then I'd be a little more receptive to the idea of this as viral advert. But think about what this video is promoting: the grass dinosaurs on the 3rd Street Promenade are mildly iconic and blending that with footage of recent construction happening near Broadway is a nice touch. Ditto for the subtle-as-a-heart-attack of mixing in audio and video of Clover, along with what sounds like the trailer from Nine Inch Nails' Year Zero.

It's incredibly doubtful that this is at all legit, even if it is for a film. Yet everything seems a bit too well orchestrated that this is ripe for scene-by-scene speculation and autopsy. So kudos to Abcharu21, who uploaded this yesterday to YouTube. So instead of completely ignoring this, we should celebrate this fan trailer for what it is: good enough to make people consider a sequel for a film that was one of the most interestly advertised american monster movies in the last few years.

-John Lichman It's always odd to be on the cusp of an Internet Shitstorm, yet viral... more

jlichman
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2 years ago
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8 Mesmerizing Sci-Fi Flavored Tracking Shots

In science fiction cinema and TV, creators need to draw audiences into their world... more

atomiclegion
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2 years ago
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5 comments

Filmstradamus: The End of the World

Filmstradamus predicts the end of times according to the movies. The Rotten... more

Brett_Erlich
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2 years ago
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2 comments

Rob Zombie remaking The Blob!?

Just as Halloween II is opening, news comes that Rob Zombie's next project... more

jlichman
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2 years ago
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1 comment

Is "R U There?" A Viral Start for Cloverfield 2? Probably...Not.

R U THERE? is making its' way around the Internet and the obvious links to... more

jlichman
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2 years ago
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Groverfield

Brought to you by the letter 'G'.

Simon_S
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3 years ago
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im from texas by spark dawg mixed by dj dynamite

myspace.com/djdynamitetmd myspace.com/lildynamite1 or myspace.com/texmadedjs... more

UnderGroundMusic
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3 years ago
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i got money mixed by dj dynamite

myspace.com/djdynamitetmd myspace.com/lildynamite1 or myspace.com/texmadedjs... more

UnderGroundMusic
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3 years ago
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crunchy munch mixed by dj dynamite

myspace.com/djdynamitetmd myspace.com/lildynamite1 or myspace.com/texmadedjs... more

UnderGroundMusic
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3 years ago
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IMDb has confirmed Cloverfield sequel

Didn't see the first one? Don't be sad there's gonna be a second one.... more

Swiyyah
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4 years ago
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5 comments

Cloverfield grabs top spot

After massive success in the US, Cloverfield has topped the UK and Ireland film box... more

mattbrawn
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4 years ago
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2 comments

Tear and Chocolate-Stained Valentine's Day Pants

Lizzy Caplan is funny.

chapinyoung
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4 years ago
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2 comments

The Secrets of "Cloverfield"

Okay, slightly misleading title. "Cloverfield" star, Lizzy Caplan, tells us... more

chapinyoung
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4 years ago
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4 comments

Cloverfield?

Current viewers give their lowdown on the new film, Cloverfield.

IAMmartini
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4 years ago
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24 comments

"Cloverfield's" Lizzy Caplan & Slusho

There's been a whole lotta buzz about "Cloverfield"... more

chapinyoung
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4 years ago
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11 comments

Lizzy, Puh-Leeze Don't Shave Your Head...

Okay, so a couple of days ago we asked Lizzy Caplan how she'd feel if all of the... more

chapinyoung
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4 years ago
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11 comments

JJ Abrams "Cloverfield" -- A String of Tired Movie Cliches Looking For A Place To Land

Am I the only one who was deeply unimpressed with this movie? The commercials for JJ Abrams latest movie "Cloverfield" set my expectations on high. I was expecting a brilliant movie, but ended up with a handful of recycled movie clichés that didn't really amount to anything. Let's review all the traditional clichés "Cloverfield" managed to cram into 2 hrs. First we have the cast: all genetically perfect twentysomethings who have great jobs and cool names. No one is fat, bald or unattractive in anyway. God forbid the leads all be Hispanic. Or black. Or ugly! Sigh. Second we have the location: New York. This is actually notable because it marks the 500th consecutive time a giant monster attacks New York and nowhere else on earth. Third we have a classic icon being destroy, the Statue of Liberty. Fourth we have a hero who is racing back into the action not because seeing a giant monster would make anyone extremely curious, but because his one true love (the genetically perfect girl whose name and character I can't even recall now) is trapped in her apartment! Sigh. Again? Really? In the age of Jackass-style tv shows why do we need such an obvious and contrived plot twist to convince our heroes to go back into the city where the monster is? Why not just follow a couple of kids who go back into the city to specifically see the monster and then get more than they bargained for? Seems like lazy writing to me to pull that old cliché out. Wait. Lazy writing? Did someone say goofy best friend who manages to get off a couple of good one-liners? Bingo! Enter Hud (short for Hudson, because no one in the real world has a boring name like "Steve" or "Virgil") This movie was just a string of clichés from other movies. Did you like shaky handheld camera "You Are There!" effect of the Blair Witch Project? Did you like "Independence Day" with Will Smith and "Armageddon" with Bruce Willis? Then don't bother watching "Cloverfield" because you've already seen it. The whole thing just didn't go anywhere. Yes, there were flashes of brilliant dialogue, but that just made it even more annoying that it went from brilliant ("Wait...have you heard of Garfield too?") to teethgrindingly clichéd in the matter of moments. None of the characters seemed all that interested in the monster or the situation they were in (as evidenced by Hud focusing the camera solely on his friends jumping across a rooftop instead of watching the 50 story demon knocking down buildings right in front of him. Right...in...front...of...him!) It was supposed to be "real" yet nothing seemed very real -- especially the unbelievably rapid response of the military on the scene. And that field hospital they set up in the mall within a matter of hours? When I think "real" I think more FEMA and Hurrican Katrina than anything else. And the monster could be hit with bombs nonstop and not show any sign of injury? Huh? And Central Park is nuked in Operation: Hammerdown but the video tape and camera are all intact? It just didn't seem to really go anywhere or amount to anything. Monster attacks New York and the heros died. The end. That's it? Nothing terribly clever or original in the plot, the charcters, the monster(s) or the ending. Is it just me?Am I the only one who was deeply unimpressed with this movie? The commercials for JJ... more

crob80227
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4 years ago
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1 comment

Review: Cloverfield

CNN says...

bierse
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4 years ago
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2 comments

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