Events // Current TV

Al Gore is mad as hell about his campaign to get the word out about global warming being smothered by a heavily funded doubt campaign and a disinterested media, and he’s not going to take it anymore.

But unlike Howard Beale in the 1976 film “Network,” he hasn’t simply gone to the nearest window to shout it out at the top of his lungs. Instead, he decided that the lies have to stop, the truth has to come out, and he formed an organization called the Climate Reality Project to make it happen, and today: September 14th 2011 is the day, through an event called 24 Hours of Reality.

What can change in a day? Gore answers that question in a brief video that plays on the Climate Reality website. “A street can become a river, a mountain can become a mudslide, a forest can become kindling…” all told over images of floods, fires and devastation. “Cataclysmic events,” we are told, “are becoming the new normal,” and the truth has become one of its causalities. Big oil and coal are spending fortunes to spread doubt beneath the radar, but, according to Al, “Not anymore. On Sept. 14Th, the world will join hands to create 24 hours of reality, an event that will focus the world’s attention on the Full Truth, Scope, Scale, and Impact of the Climate Crisis.”

“Climate deniers,” says Al, “may have money, connections and influence, but together, we have something they don’t: Reality.”

The PR leading up to this event has been impressive. There is a video trailer produced by Alex Bogusky that shows a fat lady singing with smoke coming out of her Viking helmet. Above it is suspended a globe which explodes when sufficiently heated by the smoke, or is it the high note she is singing? In either case, you get the message. Moments later these words fill the screen, “The denial ends on September 14th. Another hilarious, but serious video by the same team is called, The Denial Hits the Fan, which looks like, well–you know.

Source: http://www.triplepundit.com/2011/09/al-gores-climate-reality-project-denial-ends-today/Al Gore is mad as hell about his campaign to get the word out about global warming... more

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