promotion // Current

Cult Musician Mojo Nixon Storms the Web

Cult musician Mojo Nixon hasn’t had a hit in years, but he’s moved over a million... more

remanns
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22 days ago
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1 comment

Recovery? What Recovery?

According to a recent poll, 82% say the recession isn't over.

JeremyGoode
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23 days ago
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2 comments

Surfing The Apocalypse: Is Digital TV A "Big Break" For Indie Musicians And Filmmakers?

Out of the blue my laptop decided that I needed to install Windows Media Center. I... more

Mike_Johnston
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1 month ago
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Website Brings Fresh Web Tools 2 Independent Artists

NutriFresh Media helps various types of independent artists, musicians, bands, and... more

JoFresh
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2 months ago
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2 comments

A Creative Commons License Is The Ultimate Music Promotion Tool

I have been thinking about the challenges facing artists in bringing their music to a... more

Mike_Johnston
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2 months ago
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3 comments

Pfizer to Pay Record $2.3 Billion Penalty over Drug Promotions

In this particular case, Mr. Reagan, government was not the problem. Pfizer- explain... more

Progresshiv
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2 months ago
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1 comment

Killzone 2 DLC Nets You a Freebie

Lately it seems Sony has put some major effort into PlayStation Home. Today over 100... more

doctorstrange
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3 months ago
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0 comments

Today's fastest growing group: [Your Group Here] -- [Current.com Blog]

A big congratulations goes out to Nettle for keeping the Gaming group alive! We’re... more

mario_a
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3 months ago
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6 comments

Comic-Con Bounty Hunt for EA Booth Babes

With over 9,000 vendors at Comic-Con vying for attention from over 123,000 attendees,... more

MEnglish
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4 months ago
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8 comments

G.I. Joe: Rise of Cobra - River Thames London Promo

The stars and crew from GI JOE: THE RISE OF COBRA arrived in London this morning (22nd... more

HeyUGuys
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4 months ago
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Free Starbucks Pastry on Tuesday, 7/21

FYI_You must print a coupon here: http://www.starbucks.com/retail/free_pastry.html... more

ajcowley
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4 months ago
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3 comments

Jon and Kate Plus 8 jumps the shark: Cross promotions run rampant

Next week the Gosselins get a visit from the American Chopper crew. Last week they... more

urlspotter
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5 months ago
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Having a tan is 'secret to looking 7 lbs lighter'

So says a fake tan manufacturer and I call bullsh*t! A study commissioned by Fake Bake self-tanner has "revealed" that women with bronzed skin appear 7 lbs lighter than they would with pale skin. WTF. This is JUST ridiculous. Where to even begin?

Let's start with the Daily Mail's headline: "REVEALED: The secret to losing half a stone overnight... Get a tan." Uhm, no. None of this is true. Being tan will not make you lose any weight. There is no secret revealed by this study. This isn't even a proper study, it's a publicity stunt commissioned by Fake Bake to get women to buy their product. And why is it just women who "will look thinner," and not people? Because it's aimed at the people who are more likely to feel subconscious about their skin and their weight and thus more likely to try to get tan to look thin. But heaven forbid anyone promote risking cancer by sunning themselves to cover up their fat rolls!

Not surprisingly, the CEO of Fake Bake says, "By using fake tan women can safely add colour to their skin to give them the confidence they need to step out in summer clothes or put on a bikini to head to the beach. And the deeper the tan the thinner it seems to make women feel. More importantly it means a summer glow can be achieved without the lethal and fatal effects of over exposure to the sun or excessive sun bed use." Thanks.

Now for a look at the self-esteem bashing that continues throughout the article. It starts by referring to white skin as "pasty" and darker skin as "bronzed glow." It sets up anyone without a perfect complexion to feel inferior. Then it follows with a load of unattributed claims: "Almost half of women say they get more compliments from their partners when they have a tan, while 59 per cent say they feel slimmer with bronzed skin... 59 per cent of women feel slimmer when they have bronzed skin and more than a third said they felt even slimmer as their tan got deeper.... 72 per cent said they felt more confident when they had a bronzed body. Sixty-five per cent felt sexier with golden skin. And another 67 per cent said they were more likely to wear skimpy clothes if they have a tan. A lucky 45 per cent said it improved their sex life." Sorry, who is saying this? There's no mention of where these 2,000 people polled were selected from. They could have been Fake Bake employees for all we know. So what if you have a tan and aren't feeling more confident or getting lots of compliments? Maybe your tan isn't deep enough and you should go buy some Fake Bake to sort it out.

Anyhoo... I'll stop ranting about this shameless promotion for Fake Bake. I know this article is from the Daily Mail and maybe I shouldn't expect more... but people DO actually read that paper and don't think twice about what they're reading. I'm going to have faith that they at least have the capacity to see through this and realize it's just advertising disguised as "journalism."So says a fake tan manufacturer and I call bullsh*t! A study commissioned by Fake Bake... more