Social Media // Current

iGoogle VS. Alltop

How do I sort through the slush?! Where is all the good stuff, the meat, the... more

b_reilly
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8 hours ago
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Web-Based World Change

Micro-lending website Kiva.org recently hit a major milestone. Since launching four... more

3BLMedia
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16 hours ago
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Collective Intelligence & Cyberspace

To overcome several obstacles to information exchange and human collective... more

VictorGodot
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19 hours ago
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Secrets The Produce Aisle Keeps - Technology Induced Transparency

http://cbs5.com/video/?id=57563@kpix.dayport.com Companies Like Top 10 Produce LLC... more

TOP10PRODUCELLC
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3 days ago
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The Anything Project: If you could do anything, what would you do?

The Anything Project is a social media project centered around one simple, universal... more

taykad
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5 days ago
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2 comments

Internet users do have friends!

It seems that technology is not, after all, turning us into a race of socially... more

hpseaton
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6 days ago
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Top 25 Social Media Sites for College Students

The number of college networking sites is growing, from college-based online social... more

Healthylivinggal
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6 days ago
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5 Tips On How Business Professionals Should Engage Socially! « Social Schmoozing

http://derekshowerman.com/2009/11/02/5-tips-on-how-business-professionals-should-engage... more

Derek_Showerman
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8 days ago
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HuffPost Game Changers: Who Is The Ultimate Game Changer In Philanthropy?

HuffPost's Game Changers celebrates 100 innovators, visionaries, and leaders in 10... more

ACTanaka
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12 days ago
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Beware Of The Facebook Virus

http://news.cnet.com/8301-17939_109-10384028-2.html?tag=contentMain;contentBody

jeffgarlick
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13 days ago
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In Corporate Social Responsibility: The "Real Time" of Social Media

Few things have changed faster than the way we communicate. Coupled with the Corporate Social Responsibility (CSR) or green movement, there has been an explosion of information available about how and what companies and organizations are doing to improve society and the environment.

During the past year, at least three major events have influenced how communications relate to CSR:

1) The new administration in Washington is focused on volunteerism, green-collar jobs, alternative energy and other CSR issues.

2) Bernie Madoff and the “collapse” of Wall Street spotlighted (once again) the need for greater transparency and corporate governance.

3) Consumers are demanding information about what the companies from which we buy our goods and services are doing to have a positive impact on society, improve the environment, and in general “save the world.” Companies are finally starting to be held accountable and responsible for the impact and influence they can have to affect change, and they realize the need to communicate it. From a media and PR perspective, this presents both opportunities and challenges.

Any company can issue a press release talking about all the good they’re doing, and consequently greenwashing — and a lack of authenticity has become almost epidemic. It seems every brand wants to capture the green consumer.

The media challenge: To communicate effectively in ways that a growing, “green-focused” audience, consisting of varied demographics, is responsive to and can trust. Authenticity must absolutely be obvious. The age-old, traditional press release isn’t what it used to be. Yes, there’s still a place for it in modern communications, but it’s become widely accepted that its impact is diminished.

Enter blogs and bloggers, videos, podcasts, and various commentaries … all new and different ways to reach an audience no longer receptive to traditional methods such as press releases. Combine this with issues that people are passionate about, that affect their lives and their children’s lives, such as corporate responsibility and sustainability … and that’s the mix that must be communicated. To address that, successful organizations have begun to realize that the value of delivering their messages, consistently in all different media formats, engages a passionate audience.

--an excerptFew things have changed faster than the way we communicate. Coupled with the Corporate... more