Coca Cola // Current

resist 2010

Resist 2010: 8 Reasons to Oppose the 2010 Winter Olympics, is a short, fast-paced... more

donkeyfly69
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1 day ago
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1 comment

Costco says no more Coke.

Costco customers may have to look elsewhere for Coca-Cola products now that the... more

pandaman2105
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8 days ago
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53 comments

Costco stops carrying Coca-Cola products

LINK: http://www.msnbc.msn.com/id/33987167/ns/business-retail/ Costco customers may... more

HowdyDo
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8 days ago
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Santa pulling his cracker – ‘Holidays are coming’!

Nobody wants to see Santa pulling his cracker? And why go to the trouble of adding... more

JFunnell
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22 days ago
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7 comments

Coca-Cola - Groundwater Levels Plummet Around Coca-Cola Bottling Plant

STOP DRINKING THIS SUGAR WATER

franksalot
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1 month ago
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4 comments

Colbert, Winehouse, Mad Men Rap

It's almost Friday, so buckle in for a Thursday edition of Top 5 Virals! Today we've... more

Current_Virals
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1 month ago
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Coca Cola's lies about sustainability have gone too far

In 2007, facing growing opposition to its water management practices, particularly in India, Coca-Cola's CEO, Neville Isdell came up with a brilliant idea. The Coca-Cola company, he announced, will become water neutral, replenishing every drop of water they use, and therefore, as the suggestion went, Coca-Cola would have no impact of water resources around the world.

Voila! Problem solved, a company using 300 billion liters of water annually would have no impact on water resources. Sustainability doesn't get any better than that. The only problem was that Coca-Cola knew that water neutrality was impossible to achieve.

In a concept paper on water neutrality that Coca-Cola developed with others, it clearly stated that, "In a strict sense, the term 'water neutral' is troublesome and even may be misleading. It is often possible to reduce a water footprint, but it is generally impossible to bring it down to zero."

But minor details such as "misleading," "troublesome" and "impossible" did not stop Coca-Cola from using the term liberally and widely. And in India, where they have faced the most intense opposition (two bottling plants have been shut down), Coca-Cola went on a fast track, announcing that they will become water neutral by the end of 2009. It took a challenge by the India Resource Center and our allies during in December 2008 to get Coca-Cola to change its tune and to admit two months later that water neutrality is controversial and they will not use it.

"Please note that the terminology "water offset," like "water neutrality" is controversial ... Until a better terminology is identified and accepted by the broader water community, we are using the term offset." -- From Coca-Cola's "Achieving Water Balance through Community Partnership," February 2009.

But the marketing appeal of a concept like water neutrality, however impossible it may be to achieve, is simply to great for a publicity driven Coca-Cola to pass by. Sharing the opening plenary of the Clinton Global Initiative with Barack Obama, Bill Clinton and Walmart two days ago, Muhtar Kent, Coca-Cola's new CEO, blurted out that Coca-Cola will become water neutral by 2020.

Wait a minute. Is there something new from the "broader water community" since February this year that has enabled water neutrality to be possible and not controversial? No, there isn't, and trust me, we would know if there was because we keep a close watch on Coca-Cola and its shenanigans. Muhtar Kent's blurt is truly indicative of how Coca-Cola has approached its "water stewardship" initiatives.In 2007, facing growing opposition to its water management practices, particularly in... more