tagged w/ Businessweek
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"Five dollar...five dollar footlooooonggg!" Who comes up with this stuff?
So goes the jingle for the Subway $5 footlong campaign whose success has the sandwich chain within striking distance of McDonald's, and is all the more surprising considering that the idea started not at headquarters or in an ad-agency, but was the brainchild of a guy who only owned two Subways trying to boost sagging weekend sales.
It's a cool story that shows how entrepreneurs can break through even in a tough economy by creatively offering customers a little more value.
http://www.businessweek.com/magazine/content/09_46/b4155058815908.htm"Five dollar...five dollar footlooooonggg!" Who comes up with this stuff?... more
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by Catherine Holahan// BusinessWeek
Viacom's suit seeks a better way to remove copyright-violating YouTube uploads. Why don't content creators and Web sites both foot the bill?
To hear Google (GOOG) tell it, Viacom (VIA) wants to unravel the social Web. If Viacom had its druthers, Web sites that rely on user-generated content would be held responsible when users upload material that violates copyrights, Google argues in a public response to Viacom's $1 billion lawsuit accusing Google of copyright infringement.
The implication, Google argues, is that services like video-sharing site YouTube would have trouble getting off the ground. "Viacom's lawsuit challenges the protections of the Digital Millennium Copyright Act that Congress enacted a decade ago to encourage the development of services like YouTube," Google wrote in its May 26 response. "Congress recognized that such services could not and would not exist if they faced liability for copyright infringement based on materials users uploaded to their services."
Google is only partly right. It's true that doing away with certain DMCA protections—such as those that shield Internet companies from liability for distributed content—would indeed hamper many sites. After all, it's nearly impossible for companies to ensure that all the videos, photos, comments, and other content uploaded to sites don't violate copyrights. Even if such omniscient content screening were possible, it would undoubtedly be cost-prohibitive for all but the largest players.
But Viacom isn't looking to dismantle the DMCA, though its suit does point to a major flaw in the law that Web sites and media companies both must address: what to do when infringing content is taken down but then immediately put back online. "Even after it [YouTube] receives a notice from a copyright owner, in many instances the very same infringing video remains on YouTube because it was uploaded by at least one other user, or appears on YouTube again within hours of its removal," Viacom says in its complaint...
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Full story at link.
by Catherine Holahan// BusinessWeek
Viacom's suit seeks a better way to remove... more
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What could have been an awesome piece on the future of TV technology...wasn't.
Please post links here that actually show good research on the future of TV tech!
From BusinessWeek.com: " Hi, First of all, this article SUCKS! Sucks to a degree, which I am taking my precious time in writing a comment about it. I can't believe that your boss let you publish this article. At first I was ecstatic by receiving the new issue and when I saw the cover I was thrilled. Why? Because? it targets me! I am an American that lives in London and is addicted to internet television. But when I started reading... I was appalled by the lack of research; the lack of knowledge and how sour it was. Why? You don't know what you were talking about! How old are you anyway? You did first grade level research and if you had dug a little deeper?you would have found tons of information."What could have been an awesome piece on the future of TV technology...wasn't.... more
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This Businessweek article gives a rundown of how several airlines are trying to improve their menus. But how gourmet can airline food get, really? Seems like the limited delivery mechanisms would turn even the most delicious food into rubber, but you can't blame them for trying. This Businessweek article gives a rundown of how several airlines are trying to... more
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