TV Ratings // Current TV

All 3 Cable News Networks See Viewership Declines Double Digits In 2010

CNN, MSNBC and Fox News Channel lost viewers last year, the first time all three have... more

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Talkin' TV Pilot Post Production Blues - Baseline Intelligence

Veteran Television Development Executive Neely Swanson explains the real workings of... more

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Watch Conan Season 1 Full Free Episodes

Latest News Updates With the new late night battle you have the opportunity to watch... more

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Oprah Winfrey worship of Obama causings ratings to tank?

oprah winfrey and obama

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All That Glitters is Not Golden: Ageism and TV Ratings (They Hope I Die Before I Get Old) - Baseline Intelligence

Veteran TV Executive Jim Romanovich reflects on the shortsightedness of Wall... more

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Fox News O'Reilly vs MSNBC Olbermann TV battle endings?

Although MSNBC ratings were higher during the presidential campaign, they have slumped... more

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Nielsen Hugely Underestimates BitTorrent Traffic

BitTorrent’s user base is growing month by month and has reached a level where... more

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Wallace and Gromit top Christmas day TV ratings

The new 30-minute show from Nick Park, "A Matter of Loaf and Death" topped... more

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Palin Effect on Ratings Only Modest for CBS

Katie Couric’s newsmaking interviews with the Republican vice presidential candidate, Sarah Palin, last week had only a slight impact on the ratings for her CBS newscast. But if the network could have added up all the other viewers the interviews (and its spoof) racked up, on places like CNN, YouTube and “Saturday Night Live,” Ms. Couric would surely have been more seen and talked about than in any week since she began her tenure as anchor.

Ms. Couric received a rush of attention for the two interviews, in which Ms. Palin, governor of Alaska, spoke haltingly on, among other topics, her state’s “narrow maritime border” with Russia. Clips turned up across the spectrum of television and Web sites.

The first interview last Wednesday, for example, has been viewed more than 1.4 million times on YouTube, while the parody of the interview on “SNL” was streamed more than 4 million times on NBC.com, viewed in full more than 600,000 times on YouTube and in shorter clips many more hundreds of thousands of times.

Still, the “CBS Evening News” gained only about 10 percent in audience from the previous week — and it was actually down from the same week the year before. The newscast averaged just under 6 million viewers for the week, up from 5.44 million the previous week. A year ago Ms. Couric’s program drew about 6.2 million viewers. (CBS was also a distant third last week behind ABC, which won with 8.07 million viewers, and NBC, with 7.98 million.)

The CBS newscast didn’t even record its highest audience totals last Wednesday and Thursday, when the interviews were broadcast. Monday was the network’s best-rated night of the week.

But the week was still considered, by executives from both CBS and its rivals, to be among the best Ms. Couric has experienced since she joined the newscast two years ago. Jon Klein, the president of CNN’s domestic operations, said, “It was brand-building for a woman who is still one of the very best journalists out there.”
Katie Couric’s newsmaking interviews with the Republican vice presidential... more

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Many PBS channels will soon wave goodbye to 'Mister Rogers' Neighborhood'

Fans are upset, but the show's declining ratings and stations' desire for... more

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Unconventional Polls: Obama's Speech Draws Record 38.4 Million Viewers

John McCain will have to do better than naming Tina Fey his vice presidential choice... more

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Beijing Olympics most-watched event in US television history

Through 16 days, NBC Universal’s Beijing Olympic coverage has reached 211... more

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$Network news feels pain of fractured audiences$

Network news feels pain of fractured audiences

"The “Today” show said goodbye to Katie Couric two years ago yesterday in a televised bash designed to reduce the departing host to tears. Couric didn't cry then, but as the ratings for her “CBS Evening News” broadcast continue to drop, she has plenty of reasons to cry now. And plenty of company to cry with.

Although the big nightly news shows on ABC, NBC and CBS still command a collective audience of more than 23 million, the Big Three face major challenges.

Revenues are down and news staffs have been cut. The network news audience is half of what it was 40 years ago and in 2007 dropped 5 percent from the previous year, the Project for Excellence in Journalism reported this year. The average viewer age was 61.

“I'm not sure kids care about the news,” said former CNN anchor Aaron Brown, who has been teaching at Arizona State University. “Eventually, the 25-year-olds will become the 35-year-olds, and all of a sudden the great debates of the moment are going to matter a little more to them. But I'm not persuaded that they are going to get their news from television.”

News is becoming an a la carte business as more people of all ages get their information from Internet searches, YouTube clips and updates sent to their phones. Media watchers and broadcasters know that that TV news won't remain viable if it doesn't start thinking outside the TV box.

“Whether it is your iPod, your daily download of top stories or getting a text message on your phone to see what your favorite blogger has just written, information has become much more individualized, and that sense of coming to a communal place together has been diminishing,” said Amy Mitchell, deputy director of the Project for Excellence in Journalism.

When Couric began her $15 million-a-year stint anchoring “The CBS Evening News” in 2006, it had been the third-place network broadcast for more than a decade. In spite of a new high-tech set, You Tube-style commentaries and celebrity interviews, younger viewers did not tune in, and established viewers began tuning out.

The broadcast has since returned to a more traditional format, as rumors of Couric's departure have driven ratings to record lows. Although CBS recently made a $1.8 billion deal to buy the tech-savvy CNET Web site, the network's revenues are down; CBS News recently laid off about 1 percent of its nearly 1,200 employees.

“We did try something different, and what we discovered was that you're probably better off doing a traditional newscast that traditional news viewers feel more comfortable watching,” said Sean McManus, president of CBS News and CBS Sports.

The cable news outlets, with their 24/7 news cycle and blanket coverage of the 2008 presidential race, are having better luck attracting younger viewers. In 2007, prime-time ratings for audiences ages 24 to 54 were up 22 percent at MSNBC and up 7 percent at CNN.

“CNN is always on, and you know you can get an update any time. You can only get network news at a certain time, and I think those broadcasts are geared toward an older audience,” said Angela Chen, 21, a University of California San Diego senior who plans to pursue a career in broadcast journalism."

By Karla Peterson
Union-Tribune Staff Writer"The “Today” show said goodbye to Katie Couric two years ago... more

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Oprah ratings decline for backing Obama

The link between Oprah and Obama.

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Ratings ridiculously low for that NLCS... casts shadow over MLB

MLB dropped the ball not balancing promotion... Fox wanted no part of this a legit... more

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All 3 Cable News Networks See Viewership Declines Double Digits In 2010

Talkin' TV Pilot Post Production Blues - Baseline Intelligence

Watch Conan Season 1 Full Free Episodes

Oprah Winfrey worship of Obama causings ratings to tank?

All That Glitters is Not Golden: Ageism and TV Ratings (They Hope I Die Before I Get Old) - Baseline Intelligence

Fox News O'Reilly vs MSNBC Olbermann TV battle endings?

Nielsen Hugely Underestimates BitTorrent Traffic

Wallace and Gromit top Christmas day TV ratings

Palin Effect on Ratings Only Modest for CBS

Many PBS channels will soon wave goodbye to 'Mister Rogers' Neighborhood'

Unconventional Polls: Obama's Speech Draws Record 38.4 Million Viewers

Beijing Olympics most-watched event in US television history

Network news feels pain of fractured audiences

Oprah ratings decline for backing Obama

Ratings ridiculously low for that NLCS... casts shadow over MLB

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