tagged w/ Barneys New York
Sugar Inc. expanded its women’s media network with the launch of its first social online game, called PopSugar’s Retail Therapy.
The online game made a strong debut, featuring popular brands such as Banana Republic, Barneys New York, Diane von Furstenberg, Gap, Juicy Couture, Topshop, and Tory Burch. FashionablyMarketing.Me interviewed Brian Sugar on the game’s astounding success.
Read the full article: http://fashionablymarketing.me/2010/08/retail-therapy-interview-with-brian-sugar/Sugar Inc. expanded its women’s media network with the launch of its first... more
Never mind the raging forest fires, earthquakes or peace keepers being killed in Darfur.
Here's some really important news...
Victoria Beckham is said to be a handful of a shopper. According to Us Weekly, "she buys so much in every department...but she demands it all be special-ordered. And then she returns tons of it and they can't put her altered clothes on the sales floor!" Apparently a Barneys rep commented on the quote, saying they had " heard nothing of the sort."
Victoria, 33, is a size 00 and allegedly has a 23" waist - the same size as the average seven-year-old.
Shopping burns numerous calories, it seems.Never mind the raging forest fires, earthquakes or peace keepers being killed in... more
Stella McCartney is bringing a "green" collection exclusively to Barneys New York.
The specialty retailer asked the designer, who has famously renounced meat and leather, to create the line. Barneys in February began an initiative to introduce eco-friendly and ethically produced products into its stores with the launch of the Loomstate for Barneys collection in 12 Co-op units.
WWD reports on Barneys continued eco-obsession, and their new exclusive collection by Stella McCartney.
But maybe more interesting than the story's newsy bits - Phillip Lim will also make organic dresses, Barneys will soon stock bamboo skateboards - is the assessment about Stella's line, from fashion director Julie Gilhart:
"It does not read organic in any way, shape or form."
If Stella's new line looks like her normal clothing, that's good news for shoppers, but some new issues do arise:
Are organic garments as durable as synthetically made ones, or will they self destruct - much like some of Stella's very expensive handbags?
And is eco-fashion really going to fix anything? Or is it too late (and too naive) to think that saving the world can happen with some earnestly sewn jeans?Stella McCartney is bringing a "green" collection exclusively to Barneys New... more