tagged w/ music television
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Our Current Music team has been working overtime to bring you our brand new six part music special, Embedded. Everything is set to go for our Wednesday night premiere (October 14, 11/10c), but we need your help getting the word out.
Help us Internets, you're our only hope.
But seriously, if you have a website, blog, Tumblr, MySpace, or [insert other social network profile] account that takes video embeds, now is your time.
I'll let Shana's words do the talking:
Embed Embedded is a viral game in which users get a unique embed code for a sneak peek video from our new six part music special. The user who generates the highest number of video views during a one-week period gets a limited edition poster for the show designed by legendary music artist Justin Hampton. Each week we’ll put up a new video and you have a new chance to be our mastermind of viral videos.
Log in on Current.com (Don't have an account? No worries, we support Facebook Connect!) and visit Embed Embedded. We'll post a new Embedded clip for you to embed each week. The artists featured on Embedded include Mos Def, Silversun Pickups, Ben Harper, Common, Thievery Corporation, and The Decemberists to name a few. To name a few more, you'll also catch glimpses of K'Naan, Arcade Fire, Lykke Li, Bloc Party, Amanda Palmer, Delta Spirit, Passion Pit, and Bon Iver to boot. So, expect to see embed Embedded clips from some of those folks.
And here's the cool thing -- each embed code on the Embed Embedded page is unique to you. The person with the most views on their embedded Embedded video will become the top embed user for the week, and will be showered with praise in the Current Music blog. So start embedding your unique embed code, help us spread the word, and get the opportunity to score some exclusive Embedded swag.
I'll even help you out. My bet for video views would be to embed your unique embed code on your blog, then submit the link to your blog post to Digg, Reddit, Tumblr, StumbleUpon, Yahoo! Buzz, Facebook, MySpace, and Twitter.
So what do you say, could you lend us a helping hand?Our Current Music team has been working overtime to bring you our brand new six part... more
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I completely tuned out of the VMA broadcast on MTV last night (a friend noted on Facebook that life is too short to watch the VMAs, and personally I couldn't agree more.). I did take some time to check out a little bit of the pre-show Twitter push and Stamen/Radian6's visualization. Overall, the implementation didn't feel like it broke any new ground, but there are a few things that came out of the experience that are definitely worth noting.
Specifically, people were tweeting while they watched the show. It was practically unavoidable. Kanye's little stunt obviously spurred a considerable amount of chatter in the form of re-tweets and @replies from the usual suspects. But here's where it gets interesting. News of Kanye's onstage antics traveled so fast that mash-ups and parodies began cropping up BEFORE THE SHOW FINISHED AIRING. This one in particular is really well done: Kanye interrupts Obama.
[Side note: Current Comedy's Josh Heller discusses how the viral turnaround for memes appears to be speeding up -- pandemic anyone?]
MTV is no stranger to the social media impact on this sort of thing. Remember the Eminem vs. Brüno onslaught/stunt that made its way into people's social media streams and RSS readers the week following the MTV Movie Awards?
Buzz going into the Brüno opening weekend was white hot -- infoMania's Bryan Safi (and the world over) questioned whether Brüno would be blight or boon for the gay movement, and people flocked to the cinemas to see for themselves on opening day. But the social media wave that carried people into the theaters also seemed to play a role in the films undoing once those early viewers weighed in on Facebook and Twitter. So, if Twitter can single handedly make AND break box office, imagine what it can do across the coasts thanks to time delays? Hello, anyone smell ratings?
I'm also hearing word that MTV chopped up a "Kanye-lite" version of the show for the West Coast (still looking for confirmation on this). Either way, the online turnaround on MTV's side seems to suggest this as well. While the West Coast feed was still airing, the MTV VMA homepage had already flipped to highlight clips of Lady Gaga, Kanye, and the MJ recap.
But this time around, we weren't just seeing the usual Twitterati weigh in, music artists tweeted reactions as well. Kelly Clarkson rarely blogs, and hasn't tweeted since the "Jeff Goldblum is dead" rumors, but she posted a letter to Kanye on her personal blog that subsequently made the rounds on Twitter:
I was actually nominated in the same category that Taylor won and I was excited for her…so why can’t you be?? I’m not even mad at you for being an asshole…I just pity you because you’re a sad human being.
Pink, on the other hand, made her opinion clear in well under 140 characters:
Kanye West is the biggest piece of shit on earth. Quote me.
So here we are, it's Monday morning, and we're collectively discussing the Kanye West and Taylor Swift dust-up that occurred last night at the VMAs. (if it's any compensation, I'm listening to The Decemberists while tapping this out).
John Lichman pointed out over on the @current_movies Twitter feed, "And don't forget he's on the Jay Leno premiere tomorrow night. Not at all a coincidence." So what say you, dear Current readers? Was this just simply "Kanye being Kanye"? Or, is Twitter poised to be the new ratings booster for TV?I completely tuned out of the VMA broadcast on MTV last night (a friend noted on... more
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The best part about my job as online producer for Current Music is that I sit right here in the heart of the department, and since January I've had a front-row seat to watch the development of a new show unlike anything you've ever seen. Embedded, premiering on Wednesday, October 14, is the kind of TV any music fan dreams of—and though you have no real reason to believe me, I swear I'm saying that first and foremost as that lucky music fan, not because I work here. (Rolling Stone also picked us as one of their 50 reasons to watch TV. In one of the weirdest but most awesome and accurate reviews I've ever read about anything, they said, “If Animal Planet had a show that captured musicians in their natural habitats, it would look like this refreshingly raw documentary series.”)
I think Embedded could hold its own even if there were a dozen shows like it on the air, but there just aren't, not on Animal Planet or even MTV for that matter. Anyone who's gotten a glimpse at the inner workings of an entertainment publication or TV show has a laundry list of sad stories about how hard it is to actually document the life of a musician, to get enough time with an artist or a new album that you can actually feel justified in making a bold pronouncement, anointing a new heir or crowning a new queen.
Embedded is a descendant of the best of Current Music's short- and long-form content, all organized around a simple, essential set of principles: Intimate. Exclusive. Access. We aren't going into each part of the special with a set idea of what the story is. Instead we start with the artists we most respect and collaborate to create opportunities where we can film them on stage and off, in the moments when most other crews are kicked to the curb or put down their cameras. We spent a week on the ground in Japan with Mos Def, perched on Silversun Pickups' shoulder as they played "Swoon" for the first time in front of a live audience, and criss-crossed the country with Common as he worked harder than a campaigning politician to prove to new and old fans just how powerful he thinks music can be.
And true to Current's own hybrid heritage, we've been (if quietly) taking the temperature of online communities as we select which artists to work with, what to ask them that won't be the same 10 questions they've heard at any album release press junket, and how to use the best and smartest information on the web to make TV like you've never seen before. Instead of waiting for a polished produced piece, we posted clips from a secret tweet-up show with Amanda Palmer within the week and dropped three a capellas with Mos performing songs from "The Ecstatic" the week before that album dropped. I'm working to stack current.com/embedded with all the extras, inside information and interaction I've always wanted as a music fan. Plus there will be some incredible interactive features you won't see anywhere else—because the brainiacs behind Current.com had to invent them.
The worst part about my job is not yet being able to tell you every single thing about what you'll see on the six parts of Embedded. But here's a little tease, and leading up to October 14, we'll have a little more, and then (the part we're really looking forward to) we'll get to hear what you think of it all.
Be sure to join the Embedded Group at current.com so you don't miss any exclusive sneak peeks.
The best part about my job as online producer for Current Music is that I sit... more
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shana
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added this
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2 years ago
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Start the countdown clock on MTV's countdown era: ``Total Request Live'' will soon shut down after 10 years on the air.Start the countdown clock on MTV's countdown era: ``Total Request... more
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There's not enough music on television these days, and i know people are mostly online. But the once acclaimed music television station is pretty much a dud these days. Forget MTV, go check out fuse for actual music action.
Oh and TRL should just get cancelled altogether, sorry teenyboppers. I mean when i turn on my television and want to catch some music videos, i can't because all i see is reality show after reality show. Since when does music videos get traded in for tila tequila? c'mon now. There's not enough music on television these days, and i know people are mostly... more
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