tagged w/ ASDA
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Millions of milk cartons are to carry alcohol safety tips for the first time as part of a campaign to prevent restrictions on drinks sales in supermarkets.
ASDA is to print alcohol awareness and safety messages on more than three million milk cartons in Scotland during the Christmas and Hogmanay party season.
The aim is to get the alcohol safety message into homes, schools, offices and other workplaces where it would not normally be seen.
Labels will urge drinkers to drink alcohol responsibly and know their limit while trying to ensure that nights out in bars and clubs and at parties end safely.
Agreements have already been signed with the dairy used by ASDA to cover the Grampian and Highland regions and discussions are ongoing with a dairy in southern Scotland so an estimated 3.1 million cartons across the country can be covered for six weeks starting in early December.
The initiative is part of moves by supermarkets to show they are acting responsibly in the wake of criticism that they are adding to the country's binge-drinking problem by selling cheap alcohol.
But alcohol abuse campaigners said the company should concentrate more on ending cheap drink promotions.
The Scottish Government has put forward proposals for minimum prices, banning under 21s from buying alcohol and setting up alcohol-only check-outs. But supermarket bosses have argued that education rather than restrictions is a better way of controlling excessive drinking.
An ASDA spokesman said: "Our argument is that the vast majority of our customers do act responsibly in terms of alcohol consumption and so why should they pay more and why should they have to queue twice.
"We think it is better to educate people about responsible drinking. Milk is a great product to get this type of information to people as 99% of homes have a carton in their fridge and will be tempted to read it over a bowl of cereal or a cup a tea."
Asda decided to launch the initiative after an approach from Grampian Police's crime reduction unit for help in getting the responsible drinking message across.
A spokesman said: "We were interested in finding innovative ways of getting the responsible drinking message across to the widest possible cross-section of the public as we could. This will reach from breakfast tables to building sites."
Retailer organizations said the milk initiative was a good example of supermarkets acting responsibly on the education issue. Fiona Moriarty, director of the Scottish Retail Consortium, said: "It is clear that Scotland has an issue with its relationship to alcohol but we fundamentally disagree with the measures being put forward by the Scottish Government to tackle it. We have argued for a long time that we need a much wider approach and education is part of that.
"Putting responsible drinking messages on milk cartons is a good example of that."
Jack Law, chief executive of Alcohol Focus Scotland, said: "It would be great if ASDA could also work with producers to provide this information on all alcoholic drinks labels.
"However, to really make a difference to alcohol-related harm in Scotland, all supermarkets must stop selling alcohol at rock-bottom prices.
"We can only conclude that supermarkets are putting profit before the nation's health, and are determined to undermine the genuine attempts of Government and its partners to change our drinking culture for the better."Millions of milk cartons are to carry alcohol safety tips for the first time as part... more
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Tuesday's edition of my three times a week talk show.Watch the show here on CURRENT TV on Tues, Thurs & Sats.
In today's show :
Little purple flowers.
Taking cuttings.
A huge wasp.
The plane going overhead.
A crash and a bang.
Oooh. The ice cream van.
Is there a shortage of bees ?
Full of dust.
Lee wants to be a cat.
Back in the garden.
The microphone is getting closer.
The rusty old nail.
Catching things with the hoover.
Matty on hospitals.
New plants.
AT LAST ! Sounds from my garden up on line. Find them at http://www.chrisreardon.co.uk
I said a "99".
Is that a duck ?
Purring.
They have worn down.
Lunch in Asda.
A visit to the grave.
chris@unitedkingdomtalk.co.uk
WW.UNITEDKINGDOMTALK.CO.UKTuesday's edition of my three times a week talk show.Watch the show here on... more
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This is England director turns his hand to Asda's new school uniform promotion.
Beautifully shot needless to say, with some amazing touches - spot the guy tugging the shirt to hammer home the shirt's durability etc...
dThis is England director turns his hand to Asda's new school uniform promotion.... more
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Saturday's edition of my three times a week talk show.Watch the show here on CURRENT TV on Tues, Thurs & Sats.
In today's show :
We are now more current.
The best salesperson ever !
Back Home.
Women in shops.
Deep thought.
Tips are assumed.
Susan's slow downloads.
Encroaching into someone else's life.
A big fish.
Where have the lines gone ?
Are you in the kitchen ?
Monica's back !
Robert in Iceland on Americans.
"Hello, is it me you're looking for ?"
A little bit of attention.
Go and see Loch Ness.
Reading a book.
Ryan says I am not fat.
Joe is taxing.
A tumble dryer is for drying clothes.
A gift for Tiny.
"You look lovely in that madam."
Where are the cuddly toys ?
Ivona is here in the UK - and loves Asda !
I am staying put.
Email :
chris@unitedkingdomtalk.co.uk
WWW.UNITEDKINGDOMTALK.CO.UKSaturday's edition of my three times a week talk show.Watch the show here on... more
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Bargain: Asda's pay as you go range will only cost £5 to buy - cheaper than a toy phone
A supermarket will today start selling mobile phones for £5 - cheaper than a packet of cigarettes.
Asda's decision to market Britain's cheapest pay-as-you-go mobile will start a price war with other retailers.
Bargain: Asda's pay as you go range will only cost £5 to buy - cheaper than... more
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