Flash mobs are typically formed for the amusement of attendees and spectators, but Carrotmob has turned the flash mob into an engine for social change. Carrotmob convinces consumer flash mobs to shop at retailers who have agreed to contribute a percentage of their income towards making their operation more environmentally friendly. The newly formed NYC wing of Carrotmob pits two Brooklyn hardware stores against each other in a bidding war for the highest percentage of sales to go towards the cause. Carrotmob then spreads with word using tools like Facebook and Twitter to launch the first ever New York City reverse boycott.Flash mobs are typically formed for the amusement of attendees and spectators, but... more
"Carrotmobbing" is a new strategy to get stores to be more environmentally friendly by using the "carrot" organizing customers to support their efforts instead of the "stick" of protests or boycotts."Carrotmobbing" is a new strategy to get stores to be more environmentally friendly by... more
Carrotmob gives us the chance to take back purchasing power from large corporations, and gives consumers a say in what types of products are sold in stores. Carrotmob gives us the chance to take back purchasing power from large corporations,... more
By asking which liquor store will contribute the most to improving energy efficiency and then supporting the store with the highest percentage, CarrotMob has proposed an interesting idea for supporting profits while also supporting a shift towards environmentally friendly business.
I'm afraid this isn't "news" per se, since it happened about a month ago, but it does seem like a new idea.
The long version of the video is over 10 minutes long, just so you know.
I'd love to hear what everyone thinks about this!By asking which liquor store will contribute the most to improving energy efficiency... more
