tagged w/ Kellogg's cereal
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Kellogg's has donated thousands of boxes of cereal with Michael Phelps's picture on them to the San Francisco Food Bank.
As we all have heard, Kellogg's last month declined to renew its endorsement deal with the Olympic swimming star after a photograph surfaced showing him smoking from a marijuana pipe a.k.a. The Ferrari Of Bongs a.k.a the Roor Custom Fairmaster 5.0 - Red Vengeance.
Food bank executive director Paul Ash says he doesn't know specifically why the cereal was donated.
Kellogg's officials responded to questions with an email saying the company routinely donated food that was nearing the end of its shelf life but was still good.
Either way, Mr Ash is glad to have the items, which he says can be hard to come by.
APKellogg's has donated thousands of boxes of cereal with Michael Phelps's... more
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On November 10, 1928, Rice Crispies crossed the pond for the first time, coming to the UK from the US. The demand soared, with Brits soon eating 1.5 million boxes per year. Today, that number has climbed to about 29 million boxes a year.On November 10, 1928, Rice Crispies crossed the pond for the first time, coming to the... more
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Super-Olympian Michael Phelps, who famously follows a horrendous junk food diet, has now signed a lucrative deal to promote Kellogg's Corn Flakes and Frosted Flakes. In doing so, he will leverage his celebrity status to push sugary, processed foods onto a generation of children who already suffer from unprecedented rates of obesity and diabetes. Processed sugar, as you know, promotes both diseases and causes nutritional deficiencies at the same time.
The deal has earned Phelps harsh criticism from some doctors, such as nutritionist Rebecca Solomon of Mount Sanai Medical Center. In a Daily News article posted this morning, Solomon said, "I would not consider Frosted Flakes the food of an Olympian."
That's the understatement of the day. I would consider Frosted Flakes to be the food of a generation of obese, diabetic, ADHD kids who need real role models they can follow, not sellout junk food promoters who trade fame for unethical profits.
Does Phelps have the right to promote Frosted Flakes? He has the legal right, sure, but given his considerable notoriety, he has the moral obligation to more carefully consider the consequences of his endorsements. Still, to expect a junk-food-eating 23-year-old to understand nutrition and ethics may be asking a bit too much, but it's not exactly rocket science to understand that processed sugar promotes obesity.
Michael "Sellout" Phelps
In my view, by endorsing Frosted Flakes cereal, Michael Phelps has gone from a Super Olympian to a Super Sellout. He has now proven himself no different than anybody else who pushes unhealthy substances to American kids, other than the fact he can swim really fast. Why couldn't Phelps have sought out a superfood company to endorse instead? Or at least a healthy food product? (Answer: Because cereal companies operate on much higher markups and have a lot more money to burn on celebrity endorsements.)
Alchemists say you can't turn lead into gold, but with this Kellogg's deal, Phelps has done something even more amazing: He's turned gold into fool's gold, because sugared-up corn flakes is not the breakfast of champions; it's the breakfast of fools.Super-Olympian Michael Phelps, who famously follows a horrendous junk food diet, has... more
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Hey parents, ever give your kids Froot Loops? Don't do it anymore. I'll tell you why: Froot Loops have hydrogenated oil in them. Frosted Mini-Wheats don't, and I'm sure many others don't. It sickens me to a slight level when Kelloggs puts hydrogenated oil in a product marketed more towards children. Hydrogenated oil is bad - I don't know how to describe it, because the Wikipedia article is full of chemistry stuff, so if you want to know what the heck it is, I suggest you look it up yourself.
I tend to avoid products with hydrogenated oil, because often, trans fat comes along with it. Hydrogenated oils have a longer shelf-life than regular oils - Crisco is essentially pure hydrogenated oil. It has a sort of thick buttery consistency, which is a product of the hydrogenation process.
Hydrogen gas is forced through oil at high pressure in the hydrogenation process. The oils are chemically altered, and in turn, the fatty acids are transformed into trans-fatty acids, which work, in ways, to reduce good cholesterol, and increase bad cholesterol, and the large-scale consumption of trans fat can cause diabetes (di-uh-bee-tees, not di-uh-bee-tus) and obesity (duh). California will soon ban trans fat, which is good, and trans fat has been banned in Switzerland and Denmark.
Look up the facts about trans fat and hydrogenated oil. Check labels before buying products, especially if you have kids. I hope that the vile practice of using cheap hydrogenated oil ends. What we need first is a government that will stand up to the corporations, but instead, we have a government that chooses to side with the corporations, and no matter who wins in 2008, it will stay the same.Hey parents, ever give your kids Froot Loops? Don't do it anymore. I'll... more
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Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has."
-- Anthropologist Margaret Mead
Even if you've heard the above quote many times before, the sentiment expressed is so powerful that I think it's worth repeating. All around the world, small groups of people are organizing public support for improved food safety and successfully challenging large corporations to change their behavior.
That's exactly what Flint Michigan residents Kathleen Kirby and Mark Fisher are banking on: their power to influence change. They're participating in a nationwide consumer boycott of Kellogg's Co. instigated by the Organic Consumers Association. By boycotting the world's largest cereal company, they hope to pressure Kellogg's into rejecting the use of sugar from genetically engineered (GE) sugar beets and to spark widespread market rejection in products ranging from cereal to baby food to candy.
As you may know, Roundup Ready sugar beets are genetically altered to resist Monsanto's toxic weed killer, Roundup, and its active ingredient, glyphosate. But here's the scary truth about these beets:
When the USDA first approved GE sugar beets for commercial planting in 1998, the EPA also increased the maximum allowable residues of glyphosate on sugar beet roots from just 0.2 parts per million to 10ppm. That's a staggering 5,000 percent increase of allowable toxins on beet roots. And, it's little surprise that EPA made this policy change at the request of Monsanto.
Sugar beet roots contain sucrose that's extracted, refined, and processed into the sugar used in the foods we eat. What this means is that the more GE ingredients that find their way into our food, the greater the likelihood that we are ingesting more toxic chemicals.
Thankfully, GE sugar beets have never been grown in the U.S. for sale to food manufacturers -- that is, until this year, when Western farmers planted their first crop of Monsanto's Roundup Ready sugar beets. Right now, over half of the sugar used in U.S. processed foods comes from sugar beets, with beet and cane sugars combined in those products. What's most disturbing is that once GE sugar beets hit the market, which could be as early as next year, there will be no way to know if we're eating GE sugar because GE ingredients are not labeled.
Currently, only four major GE crops are sold commercially -- corn, cotton, soy, and canola. Most of these are engineered to withstand repeated, large doses of herbicides. For the most part, these crops and their byproducts are largely fed to animals with the exception of some minor food ingredients and oils. GE beet sugar breaks with this tradition in that it could become the first major GE ingredient added to almost all processed foods on our grocery store shelves.
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Our food supply is systematically being taken over and poisoned by Monsanto.There is no other way to state it now. If sugarbeets are allowed to continue to become a part of our food supply, then you can expect that EVERYTHING you touch will be genetically modified, and it has NOT been proven to be safe for human consumption or our environment. Please, I have been writing on this for months along with others who have been trying to make people understand how URGENT it is that you get involved in pushing state legislatures to require proper labelling of GM sources in foods. Read up on this at the Monsanto tag and take action.
Citizen activism is the only way to make companies like Monsanto back down. Consumers did it regarding POSILAC, and we can do it with this. Current TV is the only place I have been able to get exposure to this so far aside from my own blog, and it is also because of people here voting the information up so more can see it. So thank you to those who fight the good fight here everyday over those who would do anything in their power to keep this down.
Never underestimate the power of a few committed people to change the world. Indeed,... more
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Several black-colleges in Georgia - including Paine College in Augusta - are partners in a new project to lower violence, reduce the influence of gangs and drugs, increase quality of life, proviide HIV/AIDS information and provide access to healthcare facilities for low-income and underserved residents
The three-year project is funded by a $255,000 grant from the W.K. Kellogg Foundation,
"We have identified violence as a public health issue," said Rev. Terence A. Dicks, chairman of New Tools New Vision Augusta in an interview with the United Methodist News Service.
New Tools, New Vision is teaming the resources of the Southeast Community Research Center, the Research Center on Health Disparities at Morehouse College in Atlanta and four communities surrounding historically black colleges and universities in Georgia.
In addition to Paine (a United Methodist school), other colleges participating include Morehouse College in Atlanta, Savannah State University, Albany State University and Fort Valley State University.
The Kellogg grant will build problem-solving partnerships in several cities including Augusta where Paine College faculty will work with inner city communities residents are victims of violence, plagued by youth gangs and are witnesses to a dramatic rise in gun crimes (30901, 30906 zip codes).
Augusta is home to the prestigious and exclusive Masters Golf Tournament at the famous Augusta National Golf Club - that's a rich enclave located near some of Augusta's poorest communities.
The excellent story is written by UMNS Reporter Linda Green
Rev. Dicks is well known for his civil rights work in Georgia and recently served as chair of the Augusta Human Relations Commission and is chair of the Georgia Clients Council.
He co-organized the original 1986 James Brown Appreciation day in Augusta, the first time the town had honored the late Godfather of Soul.Several black-colleges in Georgia - including Paine College in Augusta - are partners... more
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