After launching a controversial advertising campaign to promote a new release for Ashanti, Motown Records announced that it has dropped the killer spots.
Ashanti and Motown made waves with “Gotcha-Grams,” used to promote her new single. The grams, which coincided with the singer’s latest single, “The Way I Love You” depicted violence and murder. Users opting to participate in the interactive campaign could go on a website, select a “victim” (who may have “broken the heart” of the sender) and personalize a news report showing the murder of said victim.
