tagged w/ Country of Origin Labeling
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On Sept. 30, mandatory country-of-origin labeling (COOL) will be enforced for beef, lamb, pork, fruit, vegetables and peanuts. The provision was originally approved as part of the Farm Security and Rural Investment Act of 2002, but special interests have lobbied to delay it since then. (Purveyors of wild and farm-raised fish and shellfish, nonetheless, have had to disclose their origin since 2005.) And as the date nears, COOL is gaining momentum in Washington: Last month, the Food, Conservation and Energy Act of 2008 expanded the list of covered commodities to include chicken, goat meat, ginseng, pecans and macadamia nuts.
ARTICLE CAN BE FOUND AT:
http://www.adweek.com/aw/content_display/news/client/e3i9ddc10f5e9f2a6aa70bb97c75cc1a386?pn=1
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Pay attention to all sides of the story, as it has direct implications for consumers and businesses, and will result in both sides having to modify their behavior to adapt.
On Sept. 30, mandatory country-of-origin labeling (COOL) will be enforced for beef,... more
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