tagged w/ Guerrilla Marketing
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People in Rotterdam can no longer live in denial about their weight thanks to a guerrilla marketing campaign from Fitness First. The health club has taken over some bus stops around the city, rigging the seats with scales so when unsuspecting commuters take a seat, their body weight is illuminated in bright red lights. The initiative, created by Netherlands' agency N=5, is meant to encourage people to join the gym (likely after the shock of having their weight broadcast to the entire street has worn off). What do you think, clever and persuasive or scandalous and invasive?People in Rotterdam can no longer live in denial about their weight thanks to a... more
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