tagged w/ Evian
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This is the season we all do a lot of entertaining and WHACKO-TV comes right into your kitchen with COOKIN’ WITH DA WHITE GUY with Chef Dwight. On this episode, our Chef takes a look at the bubbly and what bottles go with which food. From all the people of WHACKO-TV, we wish you a fantastic holiday and a happy New Year. Onward to 2011.This is the season we all do a lot of entertaining and WHACKO-TV comes right into your... more
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Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand this week is launching its new “Live young” global advertising campaign. The ads, which will appear online in the U.S. and on TV in some overseas markets, look to project the brand's values of health, youth and purity in a more playful way than in the past.
Evian has been struggling during the recession in the U.S. Its sales volume sank 17 percent in 2008, per Beverage Digest. Evian holds only 0.6 percent of the bottled water market. With its high price, premium brands of bottled water like Evian are showing dwindling returns, said John Sicher, editor of Beverage Digest. “Evian has been flattish to down in recent years mainly because the category has moved more towards mid- to low-price brands.”
Evian is hoping for a viral hit on the Web to launch the campaign in the U.S. It is posting the ad on YouTube as well as initiating a new Web site www.evianliveyoung.com dedicated to the campaign. Visitors can view two videos, digital teasers of break-dancing babies and “making-of” clips. “Interviews” with a few of the 96 babies filmed will be available, as well as links to Facebook pages created for the infants.
In the ad, the message “Let’s observe the effect of Evian on your body” appears, followed by lively and happy babies break-dancing on roller skates to a remix of the classic track “Rapper’s Delight” by hip-hop producer Dan the Automater. Euro RSCG is the agency.
“The Web today has changed the way we communicate and in launching this campaign virally it allows Evian, a global brand, to reach consumers worldwide in a way that traditional media cannot,” said Jerome Goure, vice president of marketing for Danone Waters of America, the importer and marketer of Evian in North America.Evian Natural Spring Water is looking to break-dancing babies to energize its brand.... more
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youv gotta love it
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thepsm
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added this
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2 years ago
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The Evian ad campaign has brought the babies back in style. Check them out breakdancing to "Rapper's Delight" at the link.The Evian ad campaign has brought the babies back in style. Check them out... more
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Evian and Fiji water both come from overseas thousands of miles away. Drinking a bottle increases your carbon footprint who knows how much. Craig Zucker, who always believed that NYC water tasted good, is the brainchild behind Tap'd, NYC's first and only localvore water. The water is not exactly the same water that comes out the tap, but it's pretty close. Chlorine and other impurities have been taken out, and though it may not have the "exotic" allure of Fiji or the "clahhsss" of Evian, it does have the New York attitude and edge. Genius, logical, or obnoxious, we're not sure but they have created awareness by encouraging consumers to refill and recycle the bottles. We do love the concept and the next time we see it, we'll be sure to give it a try. So next time you're in a NYC restaurant, don't be surprised if the waiter asks you: Flat, sparkling, tap, or Tap'd?Evian and Fiji water both come from overseas thousands of miles away. Drinking a... more
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