tagged w/ followers
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Return on relationship is the value — both perceived and real — that will accrue over time through connection, loyalty, recommendations, and sharing. - Ted Rubin, Mashable
ROI (Return on Investment) is the main factor determining whether a marketing initiative has worked, if the campaign has reached positive results, and if a product has jumped off the shelves. Big businesses have capitalized on social media and online channels; they are reaping the benefits of stabilizing, formatting, reinforcing, and evolving business-to-consumer partnerships. Research shows that online social networking can help boost confidence, facilitate new friendships, re-establish old connections and even strengthen relationships with people outside the social networking sphere.
Here are some online relationship building strategies and facts that Social Fulcrum thinks all business owners should take to heart:
Make all user and follower submitted feedback public. By addressing problems, concerns, complaints and criticism, you are gaining the respect of your patrons. They will spend more money with you if you fix their issue.
Be real. You will create “Brand Advocates”: people who are so delighted by your product/service/brand, that they can’t wait to tell their friends, and their whole social networks about their personal experience with you/your employees. Friends trust friends who are advocates. They will purchase a recommended product and, if that experience is everything they hoped for, a new advocate is born and the cycle continues.
People share content for specific reasons, most of which have to do with how it makes them feel about themselves. By commenting on the information your followers post, you are showing them that you care how they feel (thus they’ll see your business as caring).
There is no formula to execute a successful social media campaign: you must try it all. Marketing is the study of experimenting with business tools- and each attempt at product launches, event planning, cross-marketing, business-to-business networking, and seasonal sale all need different types of marketing techniques.
Connect & Develop Relationships With Influencers in Social Media. People with large social networks will promote your product, and unlike Brand Advocates, they have much wider pools (example: celebrities, media outlets, etc). There is a reason that brands pray for the Oprah Affect!
Information Gathering. By collating data on individuals that are following your business, you are able to tailor your product, service and selection to their desires. You are customizing your business through the direct market research, and dialogue, you are having with your buyers.Return on relationship is the value — both perceived and real — that will... more
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On Sunday, June 26, 2011 at 7:00 pm Cafe Entourage Security Escort Out David Harrison Levi with his FOLLOWERS.
The people here on this video are models, make up artists from The Sidney Collection, INCLUDING PHOTOGRAPHERS.
They never held any event for the 2011BET Awards & Michael Jackson Memorial for Breast Cancer AwarenessOn Sunday, June 26, 2011 at 7:00 pm Cafe Entourage Security Escort Out David Harrison... more
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Twilf - Tweep I'd Like To Follow
Look the internet is full of dispute over the SuperNews! cartoon "Stupid Virus".
Conservative blogs are picking it up as an example of problems with the liberal media. Noel Sheppard from NewsBusters said:
"In the end, this was just a lot of conservative bashing in very bad taste, especially the shot of Palin's Twitter page and her astonishingly offensive screen name "Gun-Ho"
I want to take a moment and reach out to the Conservative media. I'm not speaking on behalf of SuperNews! or Current TV. These are just the words of one fine young American.
I do not, nor have I ever believed that Sarah Palin is a "Twilf." I'm throwing this out there, because Sarah Palin is not a "Tweep I'd like to follow".
Sure, I'm interested in what she had for breakfast. I'd love to know that she's just hanging out with her family. I'd die to find out which malls she'll be at on her book tour.
But frankly there is no way for me to find any of this out.
Sarah Palin has a Twitter account, she has 21k+ followers, but she hasn't even posted one goshdarn tweet.
Sarah, I know that you haven't completely shunned Web 2.0. You have a vibrant Facebook account. You've got more than a million friends on there, AND you update!
I just read your post on the "Obama Administration's Atrocious Decision." Look it was good, but it was WAAAAAAAAAY too wordy. That post used 1,683 more characters than it needed. It would have been a much easier read if it were a tweet.
Sarah Palin, I want to follow you. Please Sarah Palin, will you become a twilf? If not for me, do it for all the starving underprivileged kids, who want to know what it truly means to be "Going Rogue."
In this SuperNews! cartoon Sarah Palin is a Twilf.
Further reading on the controversy:
huffington post
newsbusters
newser
thrfeed
mashable
snarkfoodTwilf - Tweep I'd Like To Follow
Look the internet is full of dispute over the... more
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Seriously? I've been thinking about online connections lately, and it's interesting to realize that I have different methodologies when it comes to connections on various sites.
For example, Twitter is a far more open community. I follow people on Twitter based on interest, not real world ties or relationships. Sure, I follow people I interact with offline on a regular basis: co-workers, family, and friends. But the bulk of the people I follow on Twitter fall into a pool I like to call "people I find interesting." They say intelligent things, pass interesting links, and entertain in 140 characters.
Facebook is an entirely different story altogether. When it comes to friends on my Facebook profile, I opt for personal relationships over random encounters. I've made a few exceptions here and there, but for the most part I try to keep Facebook a little more personal than public.
Over on flickr, I prefer a mix between the two approaches, specifically because I can control the privacy settings on each and every piece of my content. Family and friends get to see all of my photos, whereas random connections only get the filtered "public" view. It's my choice.
When it comes to Current, our connections work a little differently. We've received suggestions for improvements, and are always open to more. But it does seem fitting to go over some of the ways connections work on Current, what they allow you to do, and how they influence the flow of content on the site.
While the debate over the preferred way to consume content on Current has largely wavered between the "I prefer the homepage" and the "I prefer my group" camps, there is a third, oft-overlooked, "dark horse" candidate in the mix -- My Current.
My Current is a connection-based customizable experience, if you think of connections on Current in the same way I do. You see, I look at Current connections as feeds, a quick way to influence what type of content shows up in My Current. If my contacts are all voting or commenting on one story, I know I'll need to check that story out. If someone continuously posts or votes on stories I don't care to see, I can remove them from my connections and keep My Current feed streamlined.
This is just one way to think about connections on Current. What about you? How do you manage your connections here? I'm interested to hear what you think, so leave a comment.
Related:
Connect with me on Current
Follow us on Twitter
Friend us on Facebook
Check out Current TV photos on Flickr
Seriously? I've been thinking about online connections lately, and it's... more
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There appears to be a little bug on Twitter, making things smell a little like a fail-whale. Some users are reporting a major increase in tweet numbers, approximately 4 times the correct amount. There also seems to be a problem with the reported number of followers a user is shown.
http://www.perpetualradio.com/news.php?action=readThere appears to be a little bug on Twitter, making things smell a little like a... more
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The discussion about television shows' cult followings has always fascinated me.
I've been a part of a few disappointed cults who have seen "their shows" disappear from the airwaves. Most notably, I was crushed when "Twin Peaks" was canceled, although I admit the show's quality dropped in its closing episodes.
(And "Sports Night" died well before its time. ABC executives, may karma bop you solidly on the head and in the soul for both of these poor decisions.)
FOX faced a decision last spring. It could bring back one of two cult shows: "Dollhouse" or "The Sarah Connor Chronicles." It decided on "Dollhouse" but has not necessarily been rewarded with droves of viewers. In fact, FOX has announced it will air 13 "Dollhouse" episodes but will probably not commission a full-season order of 22 shows.
"Dollhouse" was created by Joss Whedon, the creator of (among other shows) "Buffy the Vampire Slayer" and "Firefly," a couple of other programs that had devoted and fanatical followings, but probably not in the numbers their TV networks would have preferred. In fact, "Buffy" started on the WB but spent its last three years on UPN.
(At least Whedon has outlasted those two networks.)
"Sarah Connor" was an extension of the hit movie (and cult favorite) "Terminator" series.
In theory, the devotion these shows drew would be more beneficial to advertisers than shows that viewers simply enjoy. "30 Rock" may be a viewer favorite, but its audience won't memorize sponsors the way (in theory) a fanatical base would.
But it hasn't worked out that way. So science fiction devotees are left with a short season of "Dollhouse" and whatever is on the SyFy Network.
It's an interesting discussion and one that will continue to be around and even grow as time goes on.
http://www.herald-review.com/entertainment/local/article_00bd9e7a-cfc9-11de-859d-001cc4c03286.html
http://static3.podnapisi.net/ovitki/5420e07b0d26b73ed6a5ba6da268030f.jpgThe discussion about television shows' cult followings has always fascinated me.... more
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Welcome to the blogosphere. A place that is unknown to most new bloggers and still a mish-mash of black holes and undiscovered universes to even those who are seasoned astronauts. What is blogging? Are there rules? Do there HAVE to be defined rules? Or, can each little blog planet have its own conventions.
A really interesting piece from the perspective of a blogger on the way she tells her stories and how she connects to her audience. Also, a really neat piece for other bloggers to read and see if they relate to her P.O.V.
Blogger has an amazingly eclectic site with everything from beauty, fashion, diary style entries, poetry, life in the magazine world----this girl has everything. Already winner of the prestigious “Blog Of The Day Award” (some people take years to earn this—she’s only had her blog up 3 weeks!) and on top level blog rolls of awesome bloggers, this girl is amazing. A+++++Welcome to the blogosphere. A place that is unknown to most new bloggers and still a... more
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jrn
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In his weekly roundup of the crazy world of 24-hour media madness, Conor Knighton looks at the crazy things people said during an anti-Dave Letterman rally. This week he also looks at Iran protests, MC Hammer's new show, Spencer and Heidi Pratt's publicity tour, 'The Real Housewives of New Jersey,' a hot threesome on a Calvin Klein billboard, the Geraldo Boat Cam, insulting the elderly, and Andy Rooney's latest complaint.
infoMania is a half-hour satirical news show that airs on Current TV. The show puts a comedic spin on the 24-hour chaos and information overload brought about by the constant bombardment of the media. Hosted by Conor Knighton and co-starring Brett Erlich, Sarah Haskins, Ben Hoffman, and Sergio Cilli, the show airs on Thursdays at 10 pm Eastern and Pacific Times and can be found online at http://current.com/infomania/ or on Current TV. And make sure to check out our facebook profile for special features at http://infomaniafacebook.com.In his weekly roundup of the crazy world of 24-hour media madness, Conor Knighton... more
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Cool little website that lets you 'enter your twitter username to see a tag cloud from the 'bios' of your twitter flock.'
You can then even search your 'flock' for common words between you and your followers.
Pretty cool, go check it out and leave your 'flock' as a comment below!Cool little website that lets you 'enter your twitter username to see a tag cloud... more
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We're really excited about our Twitter-powered tour of the UK. Only 6 weeks and 5 days to go!! (i know i said 6 weeks and 4 days: over-excitement induced comment).
We'd like to say a MASSIVE thank you to the 242 followers that have joined our Twitter thread in our first 2 days of building a lovely community.
Can't wait to share more info about our crazy Twitter UK tour!
Follow us on Twitter @CurrentUpstream
http://twitter.com/CurrentUpstream
Love love x
Anne, Charlotte and Sylvia
AKA: @foyboy, @CharlieGraceD and @swroblewskaWe're really excited about our Twitter-powered tour of the UK. Only 6 weeks and... more
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Twitter has introduced a Facebook Connect competitor dubbed "Sign in with Twitter" , that allows users to log in to third-party sites with their Twitter user name and password.
These online social networks are growing their services so quickly that I'm not even sure what Facebook Connect is..?!?
According to Media Post:
Like Facebook Connect, the service allows other sites and applications that are already integrated with Twitter to authenticate users more easily. While many Twitter applications already allow users to log in using their names and passwords through the Twitter API, the new feature offers a more secure alternative because third-party developers don't handle passwords.
That should help the micro-blogging service increase trust with its fast-growing user base, according to the Inside Facebook blog, as it builds the latest platform connecting the social Web.Twitter has introduced a Facebook Connect competitor dubbed "Sign in with... more
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