causes // Current TV

TOUR DE BADNESS | FUND RAISING EVENT | SXSW

Hello World,

Initially there was no notion, motive, or single-minded purpose of me going through the outright anguish of taking an approximately 173-183 mile bike ride from University of Houston to University of Austin besides the pure curiosity of being able to do so. And making it to SXSW blabbing about what I pulled off this time. Thus as the conquest of the thought progressed, a friend of mine said, “Why not do it for a cause? You don’t want to bike all that way with followers just because.” My mind in humorous essence impulsively said yes! Why was I not thinking of that? Think of how many people could benefit from this; how many people that are not being heard or helped in whatever their situation may be. The entirety of the trip could possibly change many lives. That is the hankering incentive that just moves me. I began to thresh out the many causes that I would stand up for and represent. Emphasis on many, because I could not just pick one. There is no limit to the possibilities, choices, and I want to reach out to as many people as possible. So I chose five causes that are extremely important to me and have shaped the way I viewed a full scale of things in my lifetime. Hunger/homelessness, Abuse, Creative Arts, Cancer,Cardiovascular issues. Now grant it if no one chose to follow me in the riot, I will be the loudest by myself all the way to Austin, Texas. That is a set and stone, done deal. But to be an informant, this exploration is worth the sweat. There is someone that is down on their luck right now, struggling, dying, crying, hurting, and fighting for a change. I will be holding the first annual Tour De Badness cycling fundraiser in March 2012. Which will consist of followers everywhere cycling from University of Houston to University of Texas-Austin, during the Film/Music Festival "SXSW." Tour De Badness is for five causes as I have told you. We would be more than honored for you to help us reach as many people as possible in order expand the awareness of this event, and hopefully sponsorship! We hope that you take this into consideration, and be apart of this monumental push to help hundreds, thousands, and even millions.

Thanks!Hello World, Initially there was no notion, motive, or single-minded purpose of me... more

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The Death of Cause Marketing - Act Two

One can't help but take notice when the person who is considered the originator of cause marketing says it is dead as we know it. Of course I agree with Carol Cone, founder of Cone and now representing Edelman. In June, AdAge ran a column I penned and headlined it "The Day Cause Marketing Died." We are essentially saying the same thing. But in the rush to get headlines, maybe our real point was missed by some.

Cause is not dying. It is evolving. But there are those who have come late to the party and believe they are doing cause when in fact they are not. For some in corporate leadership today, cause is a box they are checking off on a list so they can say they are doing it. For those companies who are interested in doing more than checking off a box, cause is a wide open arena of possibility to demonstrate to customers, employees and all key stakeholders that they actually do want to make a difference over the long term.

For so long now, there has been a belief among brands that cause programs were successful if they made people feel good about their brands. What we now know is that the best cause programs make people feel good about themselves. When that happens, brands will be rewarded in a way that nothing else they do can achieve.

And if those same companies are paying attention, they now know that men are attracted to brands doing cause right almost as much as women. Our just released Barkley/PRWeek Cause Survey also says that even though men will buy, refer and support brands that support causes in a real way, two out of three corporate CMO's are not planning on targeting men with cause programs. Another evolutionary turn for cause is teed up for brands that care.

Cause is maturing and these kinds of discussions are healthy for all of us to have. We all have a responsibility to make sure that cause does not die, but rather continues to evolve. When done right, it is the most powerful form of purposeful engagement a brand can have with its customers.

http://citizenbrand.typepad.com/swenson/2010/11/one-cant-help-but-take-notice-when-the-person-who-is-considered-the-originator-of-cause-marketing-says-it-is-dead-as-we-know.htmlOne can't help but take notice when the person who is considered the originator... more

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