tagged w/ SMOSH
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Music by Evan
There is no guarantee of success if you are an internet celebrity transitioning to Hollywood. We may have seen wild successes, but the uncertainty of abandoning the web in hopes of being big in Hollywood can end in a no win situation.
Today DECA, a digital entertainment company, announced that it’s investing in the YouTube sensation Smosh to make original content for the web. The deal will make them an exclusive business partner in marketing and distribution. Anthony Padilla said, “We are extremely excited about joining the DECA family. We love making videos and the feedback from our fans has been amazing. With DECA’s help we look forward to bringing Smosh to even bigger audiences.” How DECA plans to find bigger audiences for the most-subscribed YouTubers ever will be interesting to see.
DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes web shows. Based in Santa Monica, California, the company is backed by Mayfield, General Catalyst, and Atomico.
In other development news, popular YouTube comedian and celebrity commentator Michael Buckley recently signed a deal with HBO Labs to create online video shows. Joshua Cohen of TilzyTV says Michael is “just mean enough, just funny enough, and with the right dose of you-go-girl” to make it big.
In addition, a web pilot called The Remnants which stars web celeb Ze Frank (with other stars like Justine Bateman and Ernie Hudson) is currently being considered by NBC. It has been described as “a quirky and comedic story of a group of friends who search for answers and survival, upon realizing they are some of society’s last living inhabitants in post-something Los Angeles.”
As we fall deeper into an economic recession, the studios will likely consolidate their spending and turn to the web as a cheaper way to produce and reach audiences who use content to engage end-users.Music by Evan
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pop17
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3 years ago
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