tagged w/ tropicana
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Did you know that the orange stuff inside "100% natural orange juice," goes through an elaborate series of chemical procedures to strip it of oxygen and is then pumped full of artificial flavoring and fragrance? Time to start squeezing our own...Did you know that the orange stuff inside "100% natural orange juice," goes... more
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Wayne Newton will back on the Las Vegas Strip with his new show at the Tropicana, "One More Time Before I Go," opens October 14.Wayne Newton will back on the Las Vegas Strip with his new show at the Tropicana,... more
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The TV show "Let's Make A Deal" is making a comeback and it will star Wayne Brady. Digital Journalist Jay David Murphy was at the seventh taping in Las Vegas, and came away with $200 in prize winnings. Here's my account.The TV show "Let's Make A Deal" is making a comeback and it will star... more
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It took 24 years, but PepsiCo now has its own version of New Coke.
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.It took 24 years, but PepsiCo now has its own version of New Coke.
The PepsiCo... more
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lvp
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added this
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3 years ago
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Many websites have been discussing the similarities between the new Pepsi logo and the Obama campaign Logo. The timeliness of this change has also been questioned. Pepsi release news about a change in brand identity in October 2008.
In news excerpt released on 10.20.08 :
PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of "every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they're packaged, how they will be merchandised on the shelves, and how they connect with consumers."
"Tropicana will also be differentiated, enabling us to re-engage consumers with this iconic brand."
"We're initiating similar upgrades for the entire Gatorade line, which will have an entirely new contemporary identity, and there will be exciting innovations for both G2 and Tiger and a renewed Propel platform."
The white band in the middle of the logo will now loosely form a series of smiles. A "smile" will characterize brand Pepsi, while a "grin" is used for Diet Pepsi and a "laugh" is used for Pepsi Max. Also, Mountain Dew will be rebranded as Mtn Dew. The news was first reported in Beverage Digest.Many websites have been discussing the similarities between the new Pepsi logo and the... more
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pshira
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added this
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3 years ago
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