tagged w/ Della
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"TOP 5 WORST FEATURES
ON THE ORIGINAL DELLA SITE
5. Detailed instructions on how to use simple online tools, including Google and Flickr. For those of us who just discovered the internet.
4. Promoting laptops as hot new fashion accessories, because that’s the only reason we’d buy anything technological.
3. Frequent use of the words “totally”, “adorable” and “cute”, because that’s like totally the way we all talk n’ stuff.
2. Offering ways to track calorie, carb and protein intake, and plan “awesome workouts”. Because weight is way more important than education or professional skills.
1. Informing us that, “Once you get beyond ‘OMG-that’s-so-cute-I-want-one!’ (a totally understandable response)…”, you’ll find that it can do more than just check e-mail or shop online.
It was only a matter of hours before the backlash began. Women and men bombarded Dell with complaints and hate mail, followed soon by countless scathing online reviews. This forced the company to rapidly reevaluate their approach, and remove some of the most inflammatory features. Della’s site editor recently acknowledged the new changes, saying, “You spoke; we listened. Thank you for your ongoing feedback.”
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Because by women, they meant preteen girls? Ponies and Stickers and Myspace! Jeeeeez, thanks a lot, Dell!"TOP 5 WORST FEATURES
ON THE ORIGINAL DELLA SITE
5. Detailed instructions on... more
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